Director of Sales Marketing

Elegance Senior Living•Lower Merion Township, PA

About The Position

This role involves performing all sales closing activities, including lead generation, appointment setting, community visits, deposit collection, and move-ins. The Director of Sales Marketing will also develop and execute sales and marketing plans to achieve occupancy goals, analyze sales data, and cultivate relationships with potential residents, advisers, and referral partners. The position requires planning and participating in community and local events, driving a customer service and hospitality culture, and completing other assigned duties.

Requirements

Proven closer in lead generation, appointment setting, converting tours to move-ins.
Passion for supporting customers and referral sources in identifying their senior living solution.
Minimum two years’ sales experience preferably in retirement or healthcare industry
Knowledge of state and Medicare/Medicaid regulations impacting service delivery.
Valid driver license and private vehicle for frequent business use required.
Ability to pass background and drug screens.

Nice To Haves

Bachelor’s Degree in Marketing, Business, or related field preferred.

Responsibilities

Perform all sales closing activities: lead generation, appointment setting, community visits, deposit collection, move-ins, CRM utilization, overcoming objections, etc.
Develop and execute sales and marketing plans to achieve occupancy goals.
Analyze conversion ratio, sales, and business development data to prepare reports.
Cultivate relationships with potential residents, advisers, and referral partners to create personalized experiences focused on matching needs to community benefits.
Plan and participate in community and local events, professional groups, etc.
Drive customer service and hospitality culture within the community.
Completes other duties as assigned.