Director of Sales, Central
About The Position
Life360 is seeking a Director of Sales — Central, a critical leadership role on the Life360 Ads revenue team. This individual will own one of the three North American regions, leading a team of sellers in a market primed for growth. The primary responsibility is to foster a sales culture that promotes rapid development, maintains clean pipeline management, and consistently achieves revenue targets. This role is crucial as the Central region presents a significant revenue opportunity across major agency hubs and brand-direct accounts in markets like Chicago, Minneapolis, and Detroit. The ideal candidate will accelerate existing successes, address existing gaps, and elevate the team's overall sales capabilities, especially as Life360 Ads expands its CTV and programmatic offerings and enhances its measurement solutions. The Director will also contribute to the broader sales organization's strategy, including go-to-market strategies, cross-regional best practices, and competitive intelligence gathered from daily market engagement. This is a build role for someone who can identify and capitalize on growth opportunities.
Requirements
- 12+ years of digital media sales experience, with at least 6 years in a sales management or team lead role.
- Deep fluency in audience-based selling. You know how to position first-party data, contextual targeting, and behavioral signals to sophisticated media buyers.
- Strong CTV and video sales experience. You understand the buying landscape, the measurement ecosystem (iSpot, Nielsen ONE, VideoAmp), and how to navigate both upfront and scatter conversations.
- Programmatic proficiency. You’re comfortable selling PMPs and curated audiences and know how to work a trading desk relationship.
- Measurement literacy across brand lift, MMM integration, incrementality testing, and attribution methodology. You don’t need to be the expert, but you need to be able to lead the conversation.
- Client and agency direct selling experience, including existing relationships at holding companies (IPG, Omnicom, Publicis, WPP, Dentsu) and independent agencies in the Central market.
- A track record of hitting quota and building teams that hit quota.
- Excellent communication and presentation skills.
- Proficiency in Salesforce for pipeline management, forecasting, and reporting.
- Bachelor’s degree or equivalent.
Responsibilities
- Lead, coach, and develop a team of sellers across the Central region, setting a high bar for performance, pipeline discipline, and client relationships, and creating a culture people want to be part of.
- Own regional revenue targets and be accountable for team-wide pipeline health, forecast accuracy, and attainment across agency holding companies and brand-direct accounts.
- Drive audience-based and data-driven sales conversations, translating Life360’s first-party behavioral data into compelling proposals tied to client measurement goals.
- Sell across the full Life360 Ads product suite: managed direct, programmatic/PMP, CTV, video (native video, vertical video, in-stream), and audience extension.
- Partner with the Platform team to grow programmatic revenue and deepen DSP and trading desk relationships in your region.
- Bring a measurement-first mindset to every pitch, connecting Life360’s audience signals to outcomes clients care about (brand lift, foot traffic, conversion, incrementality).
- Develop and execute regional account plans with your sellers, maintaining pipeline hygiene and forecast accuracy in Salesforce.
- Collaborate cross-functionally with Marketing, Product, and Ad Operations to bring new solutions to market and close complex deals.
- Represent Life360 Ads at industry events, conferences, and client meetings as a face of the brand in your market.
Benefits
- Competitive pay and benefits.
- Medical, dental, vision, life and disability insurance plans (100% paid for US employees). We offer supplemental plans for medical and dental for Canadian employees.
- 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees.
- Employee Assistance Program (EAP) for mental wellness.
- Flexible PTO and 12 company wide days off throughout the year.
- Winter and Summer Weeklong Synchronized Company Shutdowns
- Learning & Development programs.
- Equipment, tools, and reimbursement support for a productive remote environment.
- Free Life360 Platinum Membership for your preferred circle.
- Free Tile Products
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What This Job Offers
Job Type
Full-time
Career Level
Director
