Director of Sales and Operations_Retail (DSOR)

Numotion

29d•$88,160 - $121,220

About The Position

SpinLife, the retail division of Numotion, is the nation’s largest direct-to-consumer provider of Durable Medical Equipment (DME), serving aging adults, individuals with disabilities, and pediatric customers with compassion, expertise, and innovation. Our mission is to be the most trusted and forward-thinking leader in mobility solutions, empowering teammates, customers, and communities to move without limits. With a proven e-commerce model and a nationwide network of service technicians, SpinLife delivers more than just products—we provide personalized care and ongoing support. Now, we’re expanding into brick-and-mortar retail to bring our trusted brand even closer to the communities we serve. The pay range for this position is $88,160- 121,220 salary. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. JOB PURPOSE: The Director of Sales and Operations is responsible for leading the strategy, execution, and performance of the SpinLife Retail Sales (Product Expert) organization. This role partners closely with the Senior Vice President and General Manager to translate business strategy into operational excellence, ensuring the delivery of a world‑class sales and customer service experience. The Director serves as the senior advocate for the sales organization, driving performance, engagement, and scalability while fostering a positive, high‑performance culture. This role leads sales operations, talent strategy, performance management, and cross‑functional alignment to optimize revenue growth, customer satisfaction, and operational efficiency.

Requirements

Bachelor’s Degree in Sales and Marketing
5+ Sales Leadership experience, DME or related experience a plus
Experience leading sales teams within a multi‑location or national retail environment
Familiarity with sales performance management systems and process improvement methodologies
Knowledge of mobility equipment or related healthcare products
Must be highly mobile, able to access all areas of the premises
Ability to concentrate and remain focused while handling multiple tasks, responsibilities and projects
Ability to work over eight hours in a work day, and over 40 in a work week as necessary
Ability to travel approximately 10% of the time
Ability to read and to understand and carry out written and verbal instructions.
Must be able to perform bending, twisting, stooping, and reaching, and lifting of equipment weighing up to 10 pounds.

Responsibilities

Provide strategic and operational leadership for the Retail Sales (Product Expert) organization, ensuring alignment with overall sales and service strategy while owning day‑to-day execution and long‑term scalability.
Serve as a primary escalation point and key advisor to the Vice President of Sales and Services on sales performance, operational risks, and growth opportunities.
Lead, coach, and develop Sales & Operations Managers and indirect sales teams, fostering a culture of accountability, ownership, and continuous learning aligned with Numotion Leadership Principles.
Oversee workforce planning, recruiting, onboarding, training, scheduling, and retention to ensure optimal coverage, high engagement, and timely progression to productivity.
Establish, monitor, and analyze KPIs and performance metrics; leverage high performers and address gaps through coaching, training, and corrective action.
Partner with Finance to ensure accurate, transparent commission reporting aligned with performance outcomes.
Ensure consistent call quality, sales execution, and adherence to policies, procedures, compliance, and confidentiality requirements.
Collaborate with Merchandising and cross‑functional leaders (Operations, Finance, Marketing, BI) to enhance product knowledge, improve processes, and elevate the customer experience.
Act as the voice of the customer by communicating feedback, trends, and sales insights to stakeholders and senior leadership.
Partner with senior leadership to set annual goals and performance targets for the sales organization and lead continuous improvement initiatives across people, process, and technology.
Support and optimize sales technologies, tools, and systems to enable consistency, efficiency, and scale.
Champion exceptional customer service and proactively resolve customer‑impacting issues.
Provide hands‑on operational support during high‑volume periods or technical challenges as needed.
Utilize Numotion Leadership Principles to perform the job with integrity, compliance, and values consistent with Numotion’s mission.
Adhere to employee or customer confidentiality and comply with Numotion’s policies and federal regulations.
Always provide excellent customer service for all internal and external customers of the operations. Provide solutions for customer concerns and continually focus on customer service as our top priority.
The above duties and responsibilities are not an all-inclusive list but rather a general representation of the duties and responsibilities associated with this position. The duties and responsibilities will be subject to change based on organizational needs and/or as deemed necessary by management.