Director of Sales and Marketing

Harmony Senior Services•Glenshaw, PA

5d•Onsite

About The Position

The Sales and Marketing Director will oversee the internal and external marketing efforts of the community in order to meet or exceed the budgeted census. This role involves developing marketing plans, managing inquiries, building community relationships, and ensuring a smooth move-in process for new residents.

Requirements

High School Diploma or GED
Three years’ experience working as a marketing director in senior care
Demonstrated ability to build a census
Ability to analyze data and develop and implement a marketing plan
Strong organizational skills and ability to multi-task and complete projects on time
Ability to establish relationships and connections with prospective clients and their families, associates, community resource groups, and management team
Strong oral and written communication skills
Proficient using computer programs
Ability to work a flexible work schedule based upon the business needs, which could include evenings and weekends
Ability to lift, carry, and push up to 25lbs

Nice To Haves

Bachelor’s degree preferred or equivalent experience

Responsibilities

Oversee internal and external marketing efforts to meet or exceed budgeted census.
Ensure building readiness, including daily tour route readiness and model room development.
Train staff on achieving the best first impressions, including telephone etiquette.
Develop quarterly marketing plans in compliance with corporate standards.
Complete all marketing reports in a timely manner.
Lead internal marketing meetings.
Manage all inquiries personally when in the building.
Provide staff training for inquiry handling by phone and in person.
Ensure bench strength and leadership availability for inquiries and tours in the absence of the Sales and Marketing Director.
Provide customer service training during new hire orientation and annually to all staff.
Promote all appropriate sales enhancements.
Respond to information from the Mystery Shopping Program to improve inquiry handling.
Use lead tracking system to document all contacts with prospects.
Respond to inquiries within an appropriate time frame (1 business day or before close of business each day).
Identify needs, barriers, and next steps for each inquiry.
Generate reports related to marketing activity using the lead tracking system.
Conduct external marketing calls according to corporate schedule and census.
Enter calls in the lead tracking system.
Follow up on all external calls.
Host community events according to a predetermined schedule.
Establish, promote, and/or work with senior care support groups.
Promote the community as a meeting space for local groups.
Build community relationships through participation in networking groups at least 1x weekly.
Serve as an educational spokesperson on aging and health issues.
Develop Resident Referrals through promotion of incentives and housewarming parties.
Review and collect all appropriate admissions paperwork with resident and family, ensuring completeness and distributing to appropriate department heads.
Manage the move-in process, ensuring all department heads are involved and introduced to new residents within 48 hours of arrival.
Ensure each apartment is ready for move-in utilizing the room readiness checklist.
Establish relationships with local skilled nursing facilities to ensure smooth discharge planning.
Respond to all resident and family concerns in a timely manner.
Participate in the resident and family survey process and respond to any concerns mentioned.
Develop family events according to corporate guidelines and in collaboration with the marketing team.
Develop an active Respite Program.
Visit residents when in the hospital.
Serve as a community spokesperson for local media, following the Media Relations Policy.
Develop positive relationships with local media to promote coverage of the community.
Perform other duties as assigned.