Director of Sales and Marketing

Cusa•Peoria, IL

About The Position

Responsible for revenue generation for group rooms, local negotiated accounts, national accounts, banquet, catering, and room rental revenue, revenue management strategies, implementation and accountability to a market performance and meeting/exceeding budget, forecast, and optimal business mix targets. Strategies will include market mix, pricing, status, direct sales, marketing, and public relations. The development and solicitation of business from all markets to ensure the necessary advance bookings needed for a successful and profitable operation for the hotel. Sales experience with major brands-Hyatt, Marriott, IHG required. Basic responsibilities include: Conduct and direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the hotel. Ensure training programs are conducted regularly and the hotel's standards of performance are met. Give guidance and counsel staff toward improvement. Compile and/or direct the preparation of reports and general knowledge pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly forecast, marketing budget, lead management system, group booking pace report, star reports and sales meeting minutes. Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets. Develop and conduct persuasive verbal sales presentations to prospective clients. Communicate both verbally and in writing to provide clear directions to the staff. Initiate preparation of computerized annual business plan and execute plans as outlined, critically examining, and adjusting as deemed necessary by current market conditions. Organize and/or attend scheduled sales department, executive committee, and related meetings. Knowledge of travel industry, current market trends and economic factors Ability to access, understand and accurately input information using a moderately complex computer system. Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel. Prepare, implement, and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required. Develop rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management. Professionally represent the hotel in community and industry organizations and events. Oversee departmental matters as they relate to federal, state, and local employment and civil rights laws. Comply with attendance rules and be available to work on a regular basis. Perform any other job-related duties as assigned. Background check will be completed on all applicants

Requirements

Sales experience with major brands-Hyatt, Marriott, IHG required.
Knowledge of travel industry, current market trends and economic factors.
Ability to access, understand and accurately input information using a moderately complex computer system.
Comply with attendance rules and be available to work on a regular basis.
Background check will be completed on all applicants.

Responsibilities

Revenue generation for group rooms, local negotiated accounts, national accounts, banquet, catering, and room rental revenue.
Implement and maintain accountability for revenue management strategies, market performance, budget adherence, forecasting, and optimal business mix targets.
Develop and execute strategies including market mix, pricing, status, direct sales, marketing, and public relations.
Develop and solicit business from all markets to ensure necessary advance bookings for a successful and profitable hotel operation.
Conduct and direct solicitation efforts of the sales staff through effective communication, overseeing rate, date, and space commitments for group room sales.
Ensure training programs are conducted regularly and hotel standards of performance are met.
Provide guidance and counsel to staff for improvement.
Compile and/or direct the preparation of reports related to the Sales Department's operation, including forecasts, marketing budgets, lead management, booking pace, star reports, and sales meeting minutes.
Coordinate research of the travel industry to detect market trends and develop new marketing strategies.
Make recommendations to improve potential from various markets.
Develop and conduct persuasive verbal sales presentations to prospective clients.
Communicate verbally and in writing to provide clear directions to staff.
Initiate preparation of computerized annual business plans and execute them, adjusting as necessary based on market conditions.
Organize and/or attend scheduled sales department, executive committee, and related meetings.
Direct and manage all group, transient, and catering/banquet sales activities to maximize hotel revenue.
Prepare, implement, and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts, and other required reports.
Develop rates, group sales, and catering deployment strategies by reviewing competitive data, demand analysis, and mix management.
Represent the hotel professionally in community and industry organizations and events.
Oversee departmental matters related to federal, state, and local employment and civil rights laws.
Comply with attendance rules and be available to work on a regular basis.
Perform any other job-related duties as assigned.