Director of Sales and Marketing

AC Hotel Arlington National Landing•Arlington, VA

2d•$135,000 - $150,000•Onsite

About The Position

Develop and execute strategic sales and marketing plans against a defined hotel budget to maximize revenues through direct sales, marketing, e-commerce channels, public relations and community partnerships. This role focuses on developing a strong e-commerce presence, managing internet market and social media opportunities, and working in partnership with the Director of Revenue Management to develop and implement sales strategies. The position involves identifying customer business requirements, crafting offers to increase revenue share, monitoring sales team objectives, and achieving annual hotel revenue goals. Maintaining relationships with key accounts, using professional sales techniques for negotiation, and articulating hotel benefits to close sales are crucial. A key responsibility is preparing and maintaining a current annual marketing plan with measurable initiatives. Leadership is expected through modeling proper selling techniques, developing others, and committing to industry and personal development. This includes conducting interviews, selecting, training, scheduling, coaching, and supporting associates, as well as traveling locally for outside sales calls and competitive analysis.

Requirements

Four-year college degree required
Previous sales experience in a comparable hotel size and scope required
Public relations and community marketing experience required
Proficient in use of Excel, Word, Delphi and access database tools

Nice To Haves

Additional/advanced degree coursework in business administration, marketing and communications a plus
Operations experience preferred

Responsibilities

Develop and execute strategic sales and marketing plans against a defined hotel budget to maximize revenues through direct sales, marketing, e-commerce channels, public relations and community partnerships.
Develop a strong Ecommerce presence managing internet market and social media opportunities and relationships.
Work in partnership with the Director of Revenue Management to develop, communicate and implement sales strategies, mix of business, channel management, and pricing strategies.
Use internal and external resources and data to develop strategic plans to incorporate all business segments.
Identify customer business requirements and craft customer offers, which result in increased revenue share for the hotel.
Monitor achievement of objectives for the sales team and take appropriate action to correct shortfalls versus the annual marketing plan.
Achieve annual hotel revenue goals as agreed upon and established in the annual budget.
Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue.
Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
Articulate and leverage the benefits of the hotel to close sales opportunities.
Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment.
Accept leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry and personal development.
Develop effective presentations (orally and written) where ideas, opinions, recommendations and conclusions are clearly understood.
Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.
Travel locally to conduct outside calls, promote the hotel and review competition.
Perform other duties as requested by management.