Director of Sales and Marketing
Hospitality Staffing Solutions•Ocean City, MD
•Onsite
About The Position
Hospitality Staffing Solutions (HSS) is seeking a dynamic hospitality sales and marketing leader with proven experience driving revenue growth, market positioning, and guest engagement for a resort destination property. This role is responsible for leading strategic sales initiatives, digital marketing efforts, group business development, and brand positioning while maximizing occupancy, event revenue, and overall profitability.
Requirements
- Minimum 5 years of hospitality sales and marketing leadership experience
- Resort or destination property experience strongly preferred
- Strong knowledge of digital hospitality marketing, OTA platforms, and revenue optimization strategies
- Experience driving group sales, event business, and leisure travel demand
- Excellent communication, networking, and relationship-building skills
- Strong analytical, organizational, and strategic planning abilities
- Experience using CRM systems, RMS platforms, Google Analytics, and digital advertising tools
- Ability to lead cross-functional collaboration and guest-focused initiatives
Responsibilities
- Develop and execute strategic sales and marketing plans to maximize occupancy and revenue
- Drive group sales, event acquisition, weddings, conferences, sports groups, and corporate business
- Create and implement seasonal promotions, resort packages, and value-added guest experiences
- Oversee digital marketing initiatives including SEO, OTA optimization, social media, and paid advertising campaigns
- Manage reputation and review platforms including TripAdvisor, Google Reviews, and social channels
- Develop strong partnerships with tourism boards, event planners, sports organizations, and local businesses
- Analyze market trends and competitor activity to strengthen market positioning
- Manage CRM systems, lead pipelines, and sales reporting processes
- Collaborate with operational departments to ensure exceptional guest experiences
- Lead brand storytelling and content creation efforts highlighting resort amenities and experiences
- Support forecasting, budgeting, and revenue management strategies
- Represent the property within community events and tourism initiatives
Benefits
- Medical
- Dental
- Vision
- additional company benefits
- discretionary bonus opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
