Director of Sales and Marketing

Avenue5 Residential, LLC

2d•Onsite

About The Position

The director of sales and marketing is a key member of the hotel’s executive leadership team, responsible for driving revenue performance across all market segments, elevating brand visibility, and cultivating strong client relationships. This role oversees the strategic direction of the sales, marketing, and event teams to ensure the hotel meets or exceeds revenue goals while delivering an exceptional guest experience aligned with brand standards.

Requirements

Bachelor’s degree in hospitality, business, marketing, or related field preferred
Five to seven years of progressive hotel sales leadership experience, ideally in a full-service environment
Proven track record of achieving revenue targets and leading high-performing teams
Strong understanding of revenue management, digital marketing, and market segmentation
Excellent communication, negotiation, and relationship-building skills
Proficiency with hotel sales systems (Delphi, SalesPro, CI/TY, or similar) and CRM tools
Strong leadership skills and ability to lead a team
Strong results driven mindset
Strong presentation and communication skills
Ability to adapt in a dynamic market
Collaborative, guest-focused approach
Strategic thinking and analytical ability
Required to complete and successfully pass the Avenue5 Fair Housing, Diversity and Inclusion Training within the first 30 days of employment

Responsibilities

Develop comprehensive action plans and set measurable objectives to increase revenue and maximize profitability
Implement targeted sales and marketing strategies to attract new clients and strengthen existing business
Conduct ongoing research and market analysis to identify emerging opportunities, new segments, and competitive trends
Partner with revenue management to optimize pricing, inventory, and distribution channels
Maintain full knowledge of all hotel services, amenities, and upgrades to effectively position the property and support successful sales efforts
Seek out and secure business from large organizations, including corporate groups, government agencies, churches, sports teams, and other high-value segments
Develop and execute integrated marketing campaigns to drive awareness, occupancy, F&B revenue, and event bookings
Prepare, distribute, and oversee promotional materials, advertisements, and digital content to enhance brand visibility
Ensure all marketing communications align with brand standards and hotel policies
Collaborate with corporate marketing teams and local partners to maximize exposure and community engagement
Oversee the management of key client accounts, ensuring long-term relationships and repeat business
Communicate upgrades, new offerings, and service enhancements to clients to encourage increased patronage
Maintain regular contact with clients to gather feedback, address concerns, and reinforce loyalty
Ensure client needs and expectations are met throughout their stay or event experience
Collaborate closely with event planners, wedding coordinators, and catering teams to drive bookings and ensure seamless execution
Oversee payment processing and ensure full and timely collection for services rendered
Lead, mentor, and develop the sales, catering, and marketing teams to achieve departmental goals
Oversee training and development of sales support staff to ensure strong performance and service excellence
Establish clear performance expectations, conduct regular coaching sessions, and support professional growth
Foster a collaborative culture that prioritizes communication, accountability, and guest satisfaction
Maintain a thorough understanding of hotel policies and ensure departmental compliance
Prepare and manage the annual sales and marketing budget
Forecast revenue, track performance, and present results to ownership and corporate leadership
Oversee contracts, proposals, and negotiations to ensure profitability and compliance
Maintain accurate records, reports, and CRM data
Perform other duties as assigned