Director of Sales and Marketing

ILHC of Sioux Falls•Sioux Falls, SD

2d•Hybrid

About The Position

This position is responsible for managing the sales cycle from inquiry to move-in, developing and maintaining a prospect database, achieving productivity goals, identifying referral sources, executing marketing plans, and managing department expenses and staff. The role requires effective communication, decision-making, and the ability to work with diverse populations. The position also involves potential exposure to hazardous conditions and requires physical activity such as prolonged sitting, walking, and occasional lifting.

Requirements

Be able to make independent decisions and follow instructions.
Deal tactfully with personnel, prospects, residents, family members, visitors, government agencies/personnel, and the general public.
Capable of working with ill, disabled, elderly, and emotionally upset people within the facility.
Communicate effectively in a manner that is sufficient for effective communication with supervisors, team members, prospects, residents, and families.
Knowledge of Microsoft Office Suite.
Must meet all applicable state and federal requirements for this position.
Prolonged periods of sitting at a desk and working on a computer & telephone.
Walking the property while touring, meeting with prospects and lease signings.
Must be able to lift 15 pounds at times.
Alternating between standing and sitting.
Executes tasks independently.
Ability to express yourself clearly and effectively.
General computer literacy.
Able to work flexible hours as needed which may exceed 40 hours per week and may include nights/weekends.

Nice To Haves

Bachelor’s degree and/or 3 years of experience in Sales & Marketing preferred.
Proficiency with sales and marketing tools preferred.

Responsibilities

Engage in selling the community by managing inquiries and prospects through the sales cycle to deposit and move-in.
Develop and maintain a Customer Relationship Management database of all prospects and community contacts to track all sales activities.
Maintain weekly productivity goals to achieve the number of leads and deposits.
Work with other staff to identify new and potential referral sources and develop productive relationships.
Manage a quarterly marketing plan by executing the tactical activities to reach census goals.
Participate in the planning and implementation of marketing events designed to cultivate new prospects, professional referrals and to promote the community.
Represent the facility at professional events on- and off-site to educate and inform participants on the facility’s capabilities and product offerings.
Track department's expenses to budget monthly and annually and submit expenditures for review, recommendations, and approval.
Manage marketing inventory of collateral and branded promotion items and stay within the projected budget at all times.
Determine staffing requirements necessary to meet the department’s needs.
Recruit, interview, hire, and train staff in the department.
Oversee the daily workflow of the department.
Perform other job-related duties as assigned.