Director of Sales and Marketing

Troon•Roanoke, VA

About The Position

Hunting Hills Country Club in Roanoke, Virginia, is hiring a full-time Director of Sales and Marketing. The role develops and implements an annual sales plan to maximize facility profitability while delivering outstanding customer service. The director leads sales and marketing activities across group, leisure, catering, banquet, recreation, membership, and reservations; manages pricing and revenue strategies; oversees advertising and promotional efforts; and leads the Sales and Marketing Department. The position includes hiring, training, supervising, and evaluating associates, managing department budgets and forecasts, and maintaining service standards and member satisfaction. The advertised pay range is $50,000 to $60,000 per year, depending on experience.

Requirements

  • Bachelor’s degree and one to two years of related experience and/or training, or an equivalent combination of education and experience.
  • Knowledge of Microsoft Office applications and Delphi.
  • Ability to read and speak English may be required to perform job duties and communicate with customers or coworkers.

Responsibilities

  • Develop and implement an annual sales plan to maximize profitability and service quality.
  • Direct and manage group, leisure, catering, banquet, recreation, membership, and reservations sales activities to maximize revenue.
  • Prepare and compile reports, including the annual sales plan, monthly sales report, annual goals, sales and marketing budget, and forecasts.
  • Develop rates, group ceilings, and deployment strategies based on competitive data, demand analysis, and mix management.
  • Direct advertising, public relations, and promotional activities.
  • Participate in sales presentations, property tours, and customer meetings.
  • Conduct staff meetings, daily business reviews, and weekly strategic reservations and yield management meetings.
  • Administer ongoing sales training programs and ensure new associates receive effective orientation and training.
  • Implement Sales and Marketing Department policies and procedures and ensure compliance with company quality standards.
  • Interview, hire, train, plan, assign, and direct work; evaluate performance; reward and discipline associates; and address complaints and resolve problems.
  • Manage department members, potentially including a Sales Manager, Director of Group Sales, and Group Sales Manager.
  • Monitor business-volume forecasts and plan staffing, productivity, costs, and other expenses accordingly.
  • Implement and maintain excellent service to achieve member satisfaction.
  • Communicate changes and new policies and procedures to the department.
  • Maintain regular and reliable attendance.

Benefits

  • Medical, dental, and vision coverage.
  • 401(k) with employer match for associates age 19 and older.
  • Paid time off and leaves of absence, subject to applicable law and eligibility criteria.
  • Eligibility for bonuses and commissions.
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