Director of Sales and Marketing - Franchise

Hilton Technologies•Toronto, ON

11d•Onsite

About The Position

This position is for the Canopy by Hilton Toronto Yorkville, Canada’s first Canopy by Hilton. Canopy by Hilton is Hilton's first lifestyle brand, offering a place in the neighborhood to relax and recharge, with simple guest-directed service, comfortable spaces, and thoughtfully local choices. The hotel is a 183-room property with a restaurant, street-level café, and over 3500 sq ft of meeting space, located in an exclusive area of downtown Toronto. The role of Lead Sales and Marketing enthusiast/Director of Sales and Marketing is to develop and implement sales and marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved. The company emphasizes a "Positively Yours" service culture and a "Positive Stay" for guests.

Requirements

Bachelor's or equivalent degree.
Minimum five years' experience in hotel sales, catering, and/or marketing.
At least 5 years in a relevant managerial position.
A minimum of two years of managerial experience is required.
Fluency in English, both written and verbal.
Proficiency with hotel property management software, preferably PEP.
Frequently standing up or moving within and outside of the facility.
Carrying or lifting items weighing up to 25 pounds.
Demonstrated ability to interact with guests, employees, and third parties that reflects highly on the hotel, the brand, and the company.
Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances.
Ability to travel to attend workshops, tradeshows, conventions, etc.
May require a valid driver's license.
May be required to work nights, weekends, and/or holidays.

Responsibilities

Drive revenue performance by achieving budgeted targets, maximizing profitability, overseeing revenue management strategies, and growing occupancy, ADR, and total hotel revenue (rooms, F&B, banquets).
Lead strategic planning, including annual budgets, marketing plans, and business plans, while developing and executing sales strategies to increase market share and outperform competitors.
Analyze monthly reports, forecasts, and market intelligence (e.g., STAR, Hotelligence) to identify trends, adjust strategies, and ensure revenue goals are met or exceeded.
Direct and develop the sales & marketing team by setting goals, assigning responsibilities, and providing coaching, training, and performance management to drive results.
Build and maintain strong relationships with key clients, partners, and community stakeholders to generate group, corporate, and convention business across all revenue streams.
Oversee marketing initiatives, campaigns, events, trade shows, and partnerships with agencies/vendors to enhance brand visibility, reputation, and ROI.
Ensure seamless guest and client experience by coordinating with hotel departments, communicating VIP/group requirements, managing conventions/events, and maintaining high service standards.
Leverage and manage all sales systems and programs (e.g., TravelClick, Cvent/360, Delphi, CRM tools, lead distribution) for account management, lead tracking, reporting, forecasting, and data-driven decision-making.
Understand the safety manual, enforce policies, ensure compliance with OHSA, and address violations promptly.
Identify, report, and correct hazards through regular inspections; maintain safe conditions, proper housekeeping, and required protective equipment use.
Train employees through orientation and ongoing instruction (e.g., WHMIS, hazard awareness, emergency procedures), and correct unsafe behaviors quickly.
Investigate accidents, ensure first aid readiness, collaborate with the safety committee, and support overall accident prevention and risk reduction efforts.