Director of Sales and Marketing (BTM & BESS)

Aither Systems Holdings•Plano, TX

5d•Onsite

About The Position

Based in Plano, Tx, AiTHER Systems is a pioneering company specializing in the design, manufacturing, and delivery of state-of-the art small-scale energy storage and microgrid solutions; dedicated to advancing the way customers harness and utilize energy. At AiTHER Systems, we are about creating comprehensive energy solutions that help our customers better manage and control their energy usage. We aspire to support the global shift from a fossil-fuel-based economy to a renewable one, to achieve energy independence and contribute to a sustainable future. At AiTHER Systems, We ACTT to Accelerate . We ACTT to Execute . We ACTT to Win ! PRIMARY FUNCTION The Director of Sales & Marketing is responsible for leading all revenue generation, demand creation, brand development, and customer acquisition activities. This role will develop and execute the go-to-market strategy for both BESS equipment sales and Energy-as-a-Service offerings while building the foundation for scalable commercial growth. As a member of the leadership team, this individual will serve as the voice of the customer and the market, helping shape product strategy, commercial offerings, and long-term business direction. The ideal candidate is an entrepreneurial commercial leader with experience selling energy infrastructure, distributed energy resources, battery storage, microgrids, energy services, or related technologies in a startup or high-growth environment.

Requirements

Bachelor’s degree in Business, Engineering, Marketing, Finance, Energy Management, or related field.
10+ years of progressive sales, business development, or marketing leadership experience.
5+ years in energy storage, solar, distributed energy resources, microgrids, power systems, ESCOs, or energy services.
Demonstrated success growing revenue in startup or high-growth environments.
Proven track record selling complex energy infrastructure projects valued at $1M+.
Experience developing go-to-market strategies and building commercial teams.
Strong history of exceeding revenue and growth objectives.
Strong understanding of: Battery Energy Storage Systems (BESS), Distributed Energy Resources (DER), Commercial utility rate structures, Demand charge management, Peak shaving, Demand response programs, Energy markets, Solar + Storage, Microgrids, Virtual Power Plants (VPP), Energy Management Systems (EMS), Commercial energy procurement, Energy project financing structures, U.S. Telecommunications industry.
Entrepreneurial mindset
Strategic thinking
Executive presence
Financial acumen
Strong storytelling and communication skills
Customer-centric approach
Market development expertise
Team-building capability
Bias for action
Resilience and adaptability

Nice To Haves

MBA preferred.
Prior experience at a BESS OEM, energy storage developer, DER provider, or energy services company.
Experience with Energy-as-a-Service or subscription-based infrastructure businesses.
Established network of commercial energy buyers and partners.
Familiarity with project finance, tax equity, leasing, and structured energy contracts.
Experience launching products in emerging technology markets.
Startup or venture-backed company experience.

Responsibilities

Develop and execute the company's overall sales and marketing strategy.
Own annual bookings, revenue, gross margin, and pipeline targets.
Build a scalable commercial operating model supporting rapid growth.
Establish annual business plans, forecasts, budgets, and key performance indicators.
Identify and prioritize high-value market segments and growth opportunities.
Lead all direct and channel sales activities for BESS hardware and integrated energy storage solutions.
Develop account strategies and territory plans.
Manage complex sales cycles from prospecting through contract execution.
Present technical and financial value propositions to executive decision-makers.
Negotiate commercial agreements and supply contracts.
Build business cases around: Demand charge reduction, Peak shaving, Energy arbitrage, Backup power, Demand response, Grid services, Virtual Power Plant participation.
Lead commercialization of recurring revenue and financing-based offerings: Energy-as-a-Service (EaaS), Storage-as-a-Service, Shared Savings Agreements, Energy Performance Contracts, Battery Leasing, Subscription-Based Energy Solutions, Managed Services Agreements.
Develop customer-facing financial value propositions.
Partner with financing institutions and infrastructure investors.
Structure innovative commercial offerings that reduce customer capital requirements.
Drive annual recurring revenue growth and long-term customer value.
Develop and execute an integrated marketing strategy designed to generate demand and establish market credibility.
Lead digital marketing initiatives.
Develop lead generation campaigns.
Create ABM (Account-Based Marketing) programs.
Manage inbound and outbound lead generation activities.
Optimize conversion rates throughout the sales funnel.
Build the company's market presence and thought leadership position.
Develop messaging, positioning, and value propositions.
Oversee website, content, and social media strategy.
Produce case studies, white papers, webinars, and customer success stories.
Represent the company at industry conferences and trade shows.
Develop speaking opportunities and thought leadership initiatives.
Establish relationships with industry influencers and analysts.
Develop and manage key commercial relationships with: EPC contractors, Solar developers, ESCOs, Utilities, Microgrid developers, Energy consultants, Demand response aggregators, Project financiers, Facility management firms, Distribution partners and resellers.
Establish channel programs that create scalable revenue opportunities.
Build and lead the company's sales and marketing organization.
Recruit, coach, and develop high-performing commercial talent.
Establish commercial systems, processes, and best practices.
Implement CRM, marketing automation, and reporting tools.
Foster a culture of accountability, collaboration, and customer focus.