Director of Sales & Marketing

Omni Hotels & Resorts•Frisco, TX

4d•Onsite

About The Position

The Omni Frisco Hotel at The Star is seeking a Director of Sales and Marketing to lead revenue generation strategies. This role is responsible for conceiving, planning, directing, and implementing all strategies and activities related to marketing, sales, promotion, advertising, and public relations to maximize overall revenues and positively impact all operating departments. The Director will oversee the Sales and Convention Services departments, collaborate with Catering to maximize revenues, maintain interdepartmental communications, and contribute to the overall hotel direction. A key focus will be on effectively controlling marketing expenses while exceeding budgeted revenues and occupancy. The Omni Frisco Hotel is a luxury hotel located at The Star, the official hotel of the Dallas Cowboys. It features 300 guest rooms and suites, 24,000 square feet of meeting space, and is part of a multi-use campus with restaurants, retail, and entertainment venues, directly connected to the Ford Center event center. The hotel embodies Texas charm and sophistication, capturing the energy of Frisco, Texas.

Requirements

Develop, maintain and implement the budgeting and forecasting process.
Effectively control all marketing expenses to insure optimum operating profit.
Ensure that all administration procedures are in place and functioning effectively.
Ensure that all required reports are completed on a timely basis.
Promote high visibility of hotel through active involvement in industry associations and trade shows.
Provide proper collateral and information vehicles to keep customers informed an updated on the hotel.
Ensure a challenging and exciting environment to encourage full career development and personal growth.
Support and promote all Corporate programs to increase customer awareness of Omni Hotels and ensure that the customer receives the appropriate benefits of each program.
Through the Convention Services Department, maintain product and assure the protection and cleanliness of the owner's physical assets.

Responsibilities

Ensure full maximization of rooms potential.
Maintain emphasis on exceeding established group rate guidelines.
Develop, maintain, and implement strategies/action plans to generate revenues for the hotel.
Stimulate productivity of all sales staff through guidance, development, and support.
Develop, maintain, and implement creative packages to fill identified need periods in all markets.
Active solicitation of key accounts to generate direct sales.
Maintain Sales Team's focus on a Proactive Solicitation environment.
Assist in the achievement of overall Food and Beverage revenue.
Design and seize all advertising and public relations opportunities.
Develop, maintain, and implement the budgeting and forecasting process.
Effectively control all marketing expenses to insure optimum operating profit.
Ensure that all administration procedures are in place and functioning effectively.
Ensure that all required reports are completed on a timely basis.
Promote high visibility of hotel through active involvement in industry associations and trade shows.
Provide proper collateral and information vehicles to keep customers informed and updated on the hotel.
Ensure a challenging and exciting environment to encourage full career development and personal growth.
Support and promote all Corporate programs to increase customer awareness of Omni Hotels and ensure that the customer receives the appropriate benefits of each program.
Through the Convention Services Department, maintain product and assure the protection and cleanliness of the owner's physical assets.