Director of Sales and Marketing

DRIFTWOOD HOSPITALITY MANAGEMENT•Scottsdale, AZ

1d•Onsite

About The Position

Scottsdale Resort & Spa is seeking a highly strategic and results-driven Director of Sales & Marketing to lead all commercial efforts for this dynamic, lifestyle-driven resort. This executive role is responsible for driving total revenue performance across group, transient, leisure, and catering segments, while elevating the resort’s market positioning and brand presence. This leader will oversee a large, multi-functional sales, catering, and marketing team, bringing a balance of strategic vision, hands-on leadership, and deep expertise in large-scale (“big box”) group business. The ideal candidate has a strong foundation within the Hilton ecosystem, paired with experience in lifestyle or resort environments that prioritize experience-driven travel.

Requirements

Minimum 7–10 years of progressive hotel or resort sales experience, with at least 5 years in a senior leadership role
Proven success leading large sales and catering teams within a resort or full-service hotel environment
Strong background in large group (“big box”) sales and group house management
Demonstrated track record of consistently achieving and exceeding revenue goals across multiple segments
Strong working knowledge of ProfitSword, Lighthouse, TravelClick (Amadeus), and other industry demand/lead generation platforms
Exceptional leadership, communication, and team development skills
Strong financial acumen with experience in budgeting, forecasting, and revenue optimization
Proficiency in Delphi, OnQ, GRO, Profitsword, Claude, Travelclick (Amadeus), Lighthouse

Nice To Haves

Hilton brand experience or strong familiarity with Hilton commercial systems and processes highly preferred
Experience in lifestyle, luxury, or experiential hospitality environments strongly desired

Responsibilities

Develop and execute a comprehensive commercial strategy to maximize total hotel revenue across group, transient, leisure, and catering segments
Provide direct leadership and oversight of a large sales, catering, and marketing team, including recruitment, training, performance management, and succession planning
Drive proactive group sales initiatives with a focus on securing and growing large-scale (“big box”) group business and optimizing group pace
Oversee the catering and events strategy, ensuring strong conversion, revenue maximization, and seamless turnover to operations
Lead leisure and transient segment strategies, including partnerships, promotions, and distribution channels to drive occupancy and ADR
Direct all marketing efforts, including digital strategy, brand positioning, content development, social media, and agency partnerships
Partner closely with Revenue Management to align on pricing, forecasting, segmentation, and demand strategies
Utilize industry tools and analytics platforms such as ProfitSword, Lighthouse, and TravelClick (Amadeus) to drive data-informed decision-making and performance optimization
Leverage industry-leading demand sources and lead platforms to identify new business opportunities and strengthen pipeline development
Establish and maintain strong relationships with key accounts, meeting planners, third-party intermediaries, and brand partners
Analyze market trends, competitive intelligence, and performance metrics to identify opportunities and adjust strategies accordingly
Represent the resort at industry events, trade shows, and client engagements to drive visibility and business development
Ensure alignment with Hilton brand standards, systems, and commercial strategies while maintaining a distinctive lifestyle positioning
Collaborate with operations leadership to ensure seamless execution of group programs and an exceptional guest experience