Director of Rural Health Activation - Remote GA

Sharecare•REM - Remote GA, GA

6d•Remote

About The Position

The Director of Rural Health Activation leads the messaging, creative, media, and community-facing engagement strategy for Sharecare’s participation in Georgia’s Rural Enhancement and Transformation of Health (GREAT Health) Program. The role translates AskMD consumer positioning into campaigns for rural Georgia that promote platform registration, engagement, and completion of wellness activities across rural counties. Reporting to the Vice President, Rural Health Transformation, the Director develops a comprehensive market strategy, including toolkits, evidence-based engagement practices, and a replicable marketing metrics dashboard. The position requires experience in community-level engagement, particularly in rural areas, and works closely with the Director of Rural Health Partnerships. Regular travel throughout Georgia is required.

Requirements

Bachelor’s degree in marketing, communications, public health, or a related field.
At least 8 years of marketing leadership experience.
Demonstrated ownership of a combined campaign and media budget of $1 million or more.
Experience launching place-based or multi-market consumer programs whose adoption depends on local institutions.
Proven leadership of integrated marketing programs combining paid media, creative, and community channels.
Strong strategic, creative, and analytical judgment, including channel attribution and optimization.
Ability to adapt national brand positioning for local, rural, and multicultural audiences.
Skilled agency and vendor management.
Exceptional collaboration with field, partnership, and hospital teams.
Strong writing, presentation, and stakeholder communication skills.
Results-oriented approach with discipline around budgets and timelines.
Familiarity with HIPAA, de-identified reporting, and consumer health privacy requirements.
Ability to travel regularly throughout Georgia.

Nice To Haves

Advanced degree.
Experience with rural or low-broadband markets, particularly using radio, print, and SMS as primary channels.
Healthcare, public health, health plan, or provider marketing experience.
Experience with government-funded or public health campaigns.

Responsibilities

Develop and own the Georgia AskMD message platform and master creative toolkit, adapting national positioning for rural audiences and individual hospital markets.
Plan and deliver integrated campaigns for prevention and screening, access and navigation, and seasonal health topics aligned with enrollment and preventive-care periods.
Own a paid and local media plan weighted toward rural reach, including radio, community newspapers, social media, local cable and connected TV, streaming audio, geo-targeted digital, and paid search.
Deploy hyperlocal media and patient-facing materials in each hospital market ahead of local launches.
Build SMS, text, and CRM activation journeys, particularly for communities with limited broadband and smartphone access.
Determine county-level messaging and adapt creative for faith, civic, agricultural, and employer networks.
Maintain consistent message architecture across paid, earned, hospital, field, and partner channels.
Manage agencies, creative vendors, and media buyers, including scopes, budgets, and performance.
Use testing and optimization budgets to reduce cost per registration and report channel attribution, including the lift from community messengers versus paid media.
Ensure consumer communications meet HIPAA, accessibility, plain-language, and Spanish-language requirements and comply with state program and CMS guidance.
Support executive communications, materials for the Georgia Department of Community Health, and public announcements with the Vice President.
Document campaign templates and channel benchmarks for replication in additional Georgia markets and other states.