Director of RGM

Johnsonville • Sheboygan Falls, WI

28d

About The Position

The Director of Revenue Growth Management (RGM) will build and lead Johnsonville’s U.S. RGM team to ensure the business grows profitably by optimizing pricing, promotions, mix, pack, and channels while balancing consumer value, customer needs, and company profit goals. The RGM team sits at the intersection of sales, marketing, finance, and category management, acting as the strategic hub that connects commercial teams to financial outcomes. This role is a unique opportunity to establish RGM capabilities from the ground up and deliver go-to-market strategies that will shape the brands of the #1 sausage company in the country. You will coach the RGM team and manage all strategic, operational, tactical and administrative elements of RGM within all our channels.

Requirements

• Bachelor’s degree in business, finance, mathematics, or other quantitative field required
• 10+ years of business experience, including 5+ years in RGM within CPG; required
• Extensive knowledge of and experience with financials, especially key revenue drivers, required
• Experience in leading pricing and promotion architecture
• Leadership: Ability to build new capabilities, lead change, and influence across levels. Must be able to articulate a vision, prioritize work, and establish clear accountabilities.
• Strategic Thinking: Strong conceptual thinker, able to quickly identify issues and develop solutions to complex problems; solid understanding of cross-functional considerations in pricing.
• Analytical: Demonstrated experience in synthesizing marketing and pricing information to draw insights and actionable recommendations (e.g., structure the problem, collect data, identify issues, and present results). Expertise in advanced analytics, statistical modeling tools, syndicated data, elasticity models, financial analysis, Excel, and PowerBI. Ability to creatively organize and present data in Excel and PowerPoint.
• Strategy Development: Understands the principles of building holistic, long-term (12-24 months) pricing, price-pack, and promotional pricing strategies. Ability to perform shopper segmentation and customer segmentation to determine opportunities to optimize the revenue potential within each channel.
• Communication: Strong ability to influence senior leaders and present complex data clearly.
• Builds Networks & Directs Work: Bring together a diverse group of functional partners, establish new ways of working between them, and prioritize efforts among them, to formulate robust pricing strategies and executional plans. Experience leading projects, managing multiple priorities, serving many stakeholders, and prioritizing tasks to deliver against tight deadlines in a fast-paced environment.
• Cross-Functional Knowledge: Broad understanding of the selling process, P&L, brand strategy, trade marketing, category management, consumer insights, supply chain, and the business planning process.
• Travel: 10-15% of your time

Nice To Haves

• MBA, Master’s, or CPA preferred
• Customer-facing commercial experience strongly preferred

Responsibilities

• Pricing Strategy & Execution:
• Develop pricing guidelines across customers, channels, and pack sizes in collaboration with marketing and sales.
• Build and maintain price ladders (good–better–best architecture).
• Track price gaps vs competition and consumer willingness-to-pay.
• Partner with finance to protect margins.
• Promotions & Trade Investment:
• Design promotion calendars (frequency, depth, mechanics) aligned to brand marketing strategy.
• Optimize trade spend ROI, driving profitability and incremental sales.
• Evaluate promotional effectiveness (lift, cannibalization, pre/post-event analysis).
• Determine and quantify opportunities and contingencies driven by pre- and post-event analytics while balancing risks such as internal and competitive price slope implications, channel equity/strategy challenges, and gross margin impacts.
• Lead the portfolio/customer segmentation process, develop and deploy trade program architecture, and partner with sales to allocate funds across customers and channels.
• Pack & Product Mix (Assortment):
• Manage price-pack architecture (PPA) across occasions and channels.
• Ensure the right product mix across premium, mainstream, and value tiers.
• Identify new pack size, format, or value tier opportunities.
• Channel & Customer Strategy:
• Partner with marketing to tailor pricing and pack strategies by channel (grocery, mass, club, convenience, e-comm).
• Partner with sales to build customer-level RGM playbooks to support negotiations and joint business planning.
• Partner with category management and sales to align customer-specific programs.
• Analytics & Insights:
• Lead the syndicated data analysis and price modeling / elasticity components of everyday and promoted pricing. Use data science to model elasticities, promo lift curves, and optimal price points. Provide insights and analytics as inputs into the monthly demand planning cycle.
• Own RGM dashboards and routine reporting (price, promo, elasticity, margin tracking, annual trade investments).
• Track competitor activity and market trends to inform strategy.
• Stay updated with the latest analytical tools, technologies, and approaches to enhance effectiveness of advanced analytics initiatives.
• Partner with IT to develop digital, AI, and automation tools to advance RGM capabilities.
• Governance & Alignment:
• Act as the central hub between sales, marketing, supply chain, and finance.
• Ensure consistency of RGM principles across brands and geographies.
• Collaborate and strengthen relationships with field-based teams and cross-functional resources to disseminate RGM best practices and standard processes and procedures.
• Coach and educate how trade investment works by teaching skills and deploying insights.
• Train and support sales teams with RGM tools for customer discussions.

Benefits

• Members have potential for a monthly bonus and 401k with a company match.
• Members also have access to terrific benefits including affordable medical, dental and vision coverage; flexible spending accounts; disability and life insurance; and fertility and adoption assistance.
• Johnsonville also offers competitive paid time off, including paid parental time off, as well as access to the 24/7 onsite fitness center, and onsite medical clinic!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees