Director of Residential Sales

Hueman PE Talent Solutions•Chicago, IL

4d•Onsite

About The Position

A top client is searching for an experienced Director of Residential Sales located in Chicago, IL. As the Director of Residential Sales, you are responsible for leading the strategy, performance, and growth of the company's residential sales division. This role oversees sales leadership, lead conversion performance, sales process execution, pricing discipline, and sales team development to drive profitable revenue growth and exceptional customer experience. The Director of Residential Sales will create a high-performance sales culture focused on accountability, consultative selling, operational alignment, and delivering industry-leading customer service while supporting the company's commitment to quality, service, and integrity.

Requirements

Bachelor’s degree in Business, Marketing, Sales, Management, or a related field preferred; equivalent industry leadership experience will be considered.
7–10+ years of progressive residential sales leadership experience, including direct oversight of sales teams, sales performance, and revenue growth initiatives.
Proven success leading high-volume or multi-location residential sales organizations, preferably within home services, construction, specialty trades, or exterior home improvement industries.
Experience managing consultative or in-home sales environments with responsibility for lead conversion, pipeline management, forecasting, and sales accountability systems.
Demonstrated track record of driving year-over-year revenue growth, improving close rates, increasing booking efficiency, and strengthening margin performance.
Experience developing and implementing sales processes, coaching programs, KPI reporting, and scalable sales infrastructure to support organizational growth.
Strong background collaborating cross-functionally with operations, customer service, marketing, and field leadership teams to improve execution and customer outcomes.
Demonstrated experience managing sales KPIs, forecasting, accountability systems, and performance metrics to drive consistent revenue growth and margin performance.
Excellent leadership, communication, and interpersonal skills with the ability to motivate teams, improve performance, and foster a culture of accountability and customer service.
Strong operational and financial awareness, including the ability to align sales execution with operational capacity, profitability goals, and customer experience standards.

Responsibilities

Develop and execute residential sales growth strategies
Drive achievement of revenue, booking, and margin goals
Identify opportunities to increase market share and penetration
Monitor competitive trends, pricing, and local market conditions
Develop scalable sales initiatives and promotional programs
Lead, coach, and develop residential sales managers and representatives
Establish clear sales expectations, KPIs, and accountability standards
Conduct regular performance reviews, ride-alongs, and coaching sessions
Recruit, onboard, and retain high-performing sales talent
Build a culture focused on urgency, professionalism, and customer experience
Oversee lead flow, appointment conversion, and booking performance
Partner with marketing and customer service teams to maximize lead quality and responsiveness
Improve close rates, average ticket value, and sales efficiency
Ensure disciplined follow-up and pipeline management processes
Monitor CRM usage and sales activity accountability
Standardize residential sales processes and best practices
Ensure alignment between sales, operations, and customer service teams
Improve handoff quality from sale to installation
Reduce sales-related errors, cancellations, and rework
Collaborate with operations on scheduling and installation capacity planning
Maintain pricing discipline and margin accountability
Monitor discounting practices and profitability trends
Analyze sales performance data and forecasting accuracy
Support budgeting and revenue forecasting processes
Drive profitable growth, not just top-line volume
Ensure a consultative, professional customer experience
Support customer satisfaction initiatives and referral generation
Monitor customer feedback, reviews, and sales-related escalations
Improve online reputation and rave review generation
Develop reporting dashboards and sales analytics
Track pipeline health, conversion metrics, and productivity
Implement continuous improvement initiatives across the sales organization
Leverage CRM and technology tools to improve visibility and accountability
Perform other related duties as assigned