Director of Recruitment and Enrollment

University of Kansas•Lawrence, KS

4d•Onsite

About The Position

This position is a 1.0 FTE appointment serving the School of Architecture and Design at the University of Kansas. Working with the Dean, the Associate Deans of the School, the Chairs of the Departments, and the Directors of Academic Programs and other staff leaders of the School, the position develops, implements and manages the recruitment and enrollment management plans and strategies of the School and leads efforts to meet the recruitment and enrollment goals of all the academic programs of the School are met. Working with the Office of Enrollment Management, the Office of International Affairs, and the Office of Analytics, Institutional Research, & Effectiveness (AIRE), the position ensures that the recruitment and enrollment management plans and strategies of the School are data-informed and aligned with the priorities of the University. The position is a member of the Dean’s leadership team. The position supervises the Student Recruiter, the Admissions Coordinator of the School, and a staff of student employees. The Position serves at the pleasure of the Dean and reports to the Dean.

Requirements

Master’s degree or bachelor’s degree and two (2) years recruitment experience in local, national, or international markets
At least one year of supervisory experience
Prior work experience working with a wide range of populations, as demonstrated by application materials and work history
Understanding of CRM philosophy as well as familiarity with CRM technologies, such as, Slate
This position requires a formal degree in the cited discipline area(s) to ensure that candidates have advanced knowledge, analytical skills and professional competencies necessary to perform the duties of the position.
Experience with AI technologies for predictive analytics and yield modeling; personalized campaigns; and for administrative automation and document processing
Excellent computer skills and demonstrated interest and capacity in database management
Experience collaborating with different levels of leadership, including guidance counselors, and university and school leaderships as demonstrated by application materials and work history
Experience with strategic student recruitment including ability to build qualified inquiry pool
Knowledge of developing surveys and analyzing data for reporting purposes
Proven experience exercising initiatives, decision-making and self-discipline
Experience in all or some of the other areas of responsibilities of the position
Demonstrated effective written communication skills as evidenced by application materials
Demonstrated organizational skills and demonstrated ability to handle multiple projects and juggle priorities

Responsibilities

Oversees recruitment budgets of the School
Develops, implements, and maintains an annual recruitment and enrollment plan for the School and its units that identifies goals, priority audiences, strategies, responsible partners, timelines, resource needs, and measures of success.
Develops, implements, and maintains an annual recruitment marketing plan for the School to enhance existing pipelines and create new pipelines.
Develops, implements, and maintains an annual recruitment communication plan for outreach to prospective, applied, and admitted students (includes social media plan, web forms, email templates, and other media, as appropriate).
Develops, implements, and maintains an annual recruitment travel and activity plan supporting recruitment and enrollment goals of the School.
Works with the dean, department chairs, program directors, academic and administrative partners to establish enrollment goals that align with program characteristics, instructional capacity, and student experience. These goals will generally include increasing prospective student leads and applicant pools; improving demographics; and improving yields at inquiry, application and enrollment.
Brings together academic leaders, recruitment, admissions, communications, student success, and central university partners on a regular basis to review priorities, resolve issues, and document decisions and follow-up.
Develops and maintains data-informed recruitment and enrollment strategies for regional, national and international markets supporting all academic programs of the School.
Defines, monitors, and reports agreed-upon recruitment and enrollment measures, and use the results to recommend changes in markets, messaging, travel, events, digital activity, or use of resources.
Defines and manages recruitment territories appropriate for the School.
Builds a strong, recognizable identity of the School and its programs in the recruitment markets supported by printed and digital materials and resources.
Generates leads through digital campaigns, campus tours, regional college fairs, and other innovative techniques to capture contact information (names, emails, intended majors).
Sends high-level recruitment materials to leads based on broad opportunity groups.
Communicates regularly with prospective students and families and high school and community college instructors and counselors.
Manages selected correspondence, planning and execution of on- and off-campus programs and activities.
Independently provides counseling and education services to assist prospective students and parents with the admissions and academic program selection.
Provides KU resource information to inquiring schools and agencies.
Coordinates with the communication team to update School website and develop digital and printed recruitment materials.
Develops, coordinates and manages admission workshops, receptions, and special recruitment events, including onsite tours for prospective students and parents; Architecture & Design Day; Admitted Student events; Opportunity Groups and Program Focused Recruitment Events; High School Visits; National Portfolio Days; Junior and Senior Days; College Fairs; and other School and KU Events.
Develops, coordinates and manages on-campus and off-campus Design Camps of the School.
Manages student ambassadors to help with recruitment events and activities.
Works with the Admissions Coordinator to evaluate regular admission decisions for all programs.
Works with departmental chairs and committees to handle all special reviews for admissions and advanced placement in degree programs.
Meets with transfer, change-of-school and re-admit students who are interested in applying to our programs; evaluates each student, describes the academic performance requirements they must have to obtain admission; and works with the Jayhawk Academic Advising Team and Director of Student Services and Success to help students develop initial degree plans during admission processes.
Works with departmental chairs and committees to coordinate final admission decisions and course waivers for new, international, re-admit, change-of-school and transfer students, and communicate this information to students in the Jayhawk GPS portal to help ensure consistency across teams, reduce confusion for students, and provide a more coordinated experience from admission through enrollment and advising.
Works with departmental chairs and committees to allocate graduate recruitment scholarships for Masters students.
Manages preparatory evaluation transcript review and processing for all incoming undergraduate and graduate students in accordance with accreditation requirements.
Supervises the Student Recruiter and the Admissions Coordinator of the School with clear expectations for staff development, workload priorities, coverage, delegation, and consistent service to prospective students and families.
Serves on committees, as needed.
Participates in and assist with School activities.
Performs other duties in support of the mission of the School.