Director of Public Affairs - TP60083584

State of North Carolina•Craven County, NC
•Onsite

About The Position

The Director of Public Affairs oversees Tryon Palace’s advertising and marketing efforts and provides leadership on promotional materials, policies, contracts, and vendor relationships. The role also oversees staff responsible for special event rentals and supervises the graphic artist, social media marketing manager, and special events manager. The position is based at Tryon Palace in New Bern, North Carolina, and supports the site’s work to welcome visitors and interpret the history of eastern North Carolina.

Requirements

  • Bachelor’s degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution, and two years of experience in communications, public relations, or publicity work; or an equivalent combination of education and experience.
  • Must be available to work Monday through Friday, 8:00 a.m. to 5:00 p.m., with occasional evening, weekend, and holiday work as needed.
  • Must be able to stand and walk for extended periods.
  • Must have a valid U.S.-issued driver’s license or be able to obtain one within 90 days of employment.

Nice To Haves

  • Experience in desktop publishing.
  • Experience using digital cameras.
  • Experience editing paper and electronic presentations.
  • Experience making effective public presentations.

Responsibilities

  • Plan and direct marketing and tourism promotion to grow Tryon Palace visitation and receipts.
  • Develop an annual marketing plan using audience trends, tourism industry demographic data, and survey information.
  • Develop and maintain media contacts, mailings, and email lists to share information about Tryon Palace, its programs, and events.
  • Ensure Tryon Palace branding and image meet standards across signage, brochures, mailings, and other materials.
  • Manage the annual advertising and marketing budget.
  • Oversee venue rental policies, contracts, and fee structures.
  • Serve as a spokesperson for tourism-oriented and promotional opportunities in radio, television, and newspaper interviews, as directed by the Executive Director.
  • Supervise the graphic artist, social media marketing manager, and special events manager.
  • Oversee staff responsible for special event rentals at Tryon Palace.

Benefits

  • Paid parental leave for birth, adoption, and foster care.
  • Eligibility for the Public Service Loan Forgiveness Program.
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