Director of Programming and Activations

Marriott•Surfside, FL

1d•$84,000 - $109,000

About The Position

The Director of Programming and Activations is a key leader on the property team, responsible for creating and delivering distinctive, experience-driven programs that enhance guest satisfaction and support revenue growth. The role brings the property’s identity to life through immersive programming across public spaces, pools, restaurants, bars, and the spa. Programming spans wellness, food and beverage, local culture, sustainability, relaxation, family and children’s activities, and adventure. Working with operations, sales, public relations, and other departments, the Director develops programming that increases awareness, supports bookings, advances community engagement, and upholds service standards. The position fosters long-term guest relationships through proactive outreach and uses guest feedback and performance measures—including direct bookings, revenue, social reputation, and PR impressions—to continuously improve service and programming.

Requirements

A two-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, or a related major, plus four years of experience in guest services, front desk, housekeeping, sales and marketing, management operations, or a related professional area; OR
A four-year bachelor’s degree in Business Administration, Hotel and Restaurant Management, or a related major, plus two years of experience in guest services, front desk, housekeeping, sales and marketing, management operations, or a related professional area.

Responsibilities

Develop and implement innovative, high-quality property programming and experiences for diverse clientele, including adults, families, and groups.
Curate experiences focused on local culture, wellness, adventure, relaxation, and environmental sustainability.
Plan and execute year-round events and activations aligned with brand pillars, including resort activities for children and adults and property-related group activities such as team building.
Interact regularly with guests to foster relationships and enhance their experience.
Organize and lead regular activation and event calendar planning meetings with property department leaders.
Align programming with Sales, Marketing, and Public Relations strategies to support revenue, brand awareness, and market penetration, including events and outreach to high-profile guests and companies.
Identify high-profile local and global guests and partners, develop communications plans, and manage outreach and retention.
Guide pre-opening planning, including business positioning for the property, bar, nightclub, and other outlets.
Promote the property’s market position and recommend product and service changes to meet sales and marketing objectives consistent with brand goals.
Collaborate with Operations, Food and Beverage, Finance, Revenue teams, agencies, and other partners to achieve business goals.
Implement the brand’s service strategy and applicable initiatives throughout the guest experience.
Build long-term, value-based client relationships that support sales objectives.
Review financial statements, sales and activity reports, and other performance data to identify trends in operations and entertainment activities.
Measure productivity against goals across venues and identify opportunities to reduce costs or improve programming and revenue.
Analyze associate and guest satisfaction results and develop plans to address deficiencies and replicate successful operations.
Use the budget to balance financial objectives with associate and guest satisfaction and quality.
Ensure departmental communications are conveyed effectively through property information systems, logs, and department and property meetings.
Ensure team goals are shared regarding guest tracking and productivity.
Provide accessible, approachable, professional, and courteous guest service; respond proactively to guest concerns and service-related requests.
Lead by example with confidence, energy, and enthusiasm; motivate staff to anticipate and resolve guest or associate concerns.
Help associates interpret changing guest needs and expectations and meet or exceed them.