DIRECTOR OF PROGRAMMATIC MEDIA BUYING (REMOTE/USA) - GDM (GRAY MEDIA GROUP)

FOX Carolina News•,

5d•$120,000 - $160,000•Remote

About The Position

We are seeking an experienced Director of Programmatic Media Buying to lead and scale a high-performing programmatic media organization. This role is responsible for overseeing strategy, execution, optimization, and innovation across a large portfolio of digital advertising campaigns spanning display, video, streaming TV, audio, native, gaming, and emerging digital channels. The ideal candidate is a proven programmatic leader who thrives in a high-volume, fast-paced environment and has experience managing complex campaign operations at scale. This individual will lead a team of 15+ programmatic professionals, drive operational excellence, develop scalable processes, and leverage technology to deliver measurable results for clients. This is a unique opportunity for a strategic operator who combines deep programmatic expertise with strong people leadership, technical knowledge, and the ability to influence the future direction of a growing digital media organization.

Requirements

8+ years of experience in digital media, programmatic advertising, or ad technology.
5+ years of experience leading programmatic teams or digital media operations.
Proven experience managing teams of 15+ employees.
Extensive experience operating in a high-volume programmatic environment with complex campaign workflows.
Advanced knowledge of enterprise DSP platforms, particularly The Trade Desk.
Strong understanding of programmatic buying, audience targeting, attribution, measurement, and optimization strategies.
Demonstrated ability to build scalable processes and improve operational efficiency.
Strong analytical, communication, and leadership skills.

Nice To Haves

Experience transitioning or scaling an in-house programmatic operation.
Experience managing large-scale digital advertising budgets.
Experience across omnichannel advertising solutions, including CTV/OTT, audio, gaming, native, and DOOH.
Experience launching new digital advertising products or capabilities.
Experience working with enterprise clients and multi-market campaigns.
Strong understanding of ad tech integrations, pixels, tagging solutions, and measurement platforms.

Responsibilities

Own the overall programmatic media buying strategy across multiple digital channels, including display, online video, CTV/OTT, streaming audio, native, gaming, and digital out-of-home.
Lead a high-volume programmatic operation responsible for managing thousands of campaigns and significant monthly media spend.
Establish best practices around campaign execution, optimization, measurement, and reporting.
Drive innovation by evaluating new technologies, inventory sources, data partnerships, and emerging advertising solutions.
Serve as the organization's programmatic subject matter expert and strategic advisor.
Lead, mentor, and develop a team of 15+ programmatic buyers, strategists, and specialists.
Build a culture focused on accountability, operational excellence, collaboration, and continuous improvement.
Develop training programs, workflows, and career development paths to scale team capabilities.
Create performance standards and processes that enable consistent execution across a large campaign portfolio.
Partner with recruiting and leadership teams to attract and retain top programmatic talent.
Oversee the complete lifecycle of programmatic campaigns, from strategy and activation through optimization and reporting.
Ensure campaigns are launched accurately, delivered efficiently, and optimized toward client performance goals.
Develop optimization frameworks across audience targeting and data strategies, geographic performance, creative performance, inventory and publisher quality, SSP and marketplace relationships, device, browser, and operating system performance, and frequency management and attribution strategies.
Analyze performance trends and translate data into actionable insights for internal teams and clients.
Lead programmatic execution across enterprise DSP platforms, including The Trade Desk and other DSP and media buying platforms as needed.
Maintain deep expertise in audience segmentation and activation, first-party and third-party data strategies, contextual targeting, conversion tracking and attribution, pixel implementation and measurement solutions, and campaign automation and workflow optimization.
Partner with technology teams to improve integrations, reporting capabilities, and operational efficiency.
Collaborate with sales, product, and executive leadership teams to develop differentiated programmatic solutions.
Identify opportunities to increase revenue, improve margins, and expand product offerings.
Support the development of new advertising capabilities and go-to-market strategies.
Build strong relationships with clients, vendors, and technology partners.
Other Duties as assigned

Benefits

Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring