Director of Products (60936)

Core Health & Fitness, LLC•Vancouver, WA

5d•$99,000 - $135,000•Remote

About The Position

At Core Health & Fitness, our purpose is to live and share our passion for fitness. We bring innovative health and fitness solutions to the global market with brands like StairMaster, Schwinn, Nautilus, Star Trac, Throwdown, Wexer, Gym Rax, Core Fit Collective and we’re still growing. We press into the future of fitness to ensure the creation of quality products and programming that meet the needs of an ever-evolving industry. At Core we are committed to building an energetic, diverse, and inclusive workspace. We value our differences and see community strength in diversity and representation. We’re always on the lookout for innovators, dreamers and doers who are passionate about fitness and wellbeing. We explore all opportunities to improve ourselves, our business partners, and our community. If you’re looking for a fulfilling career in helping people, find the best version of themselves, you’ve come to the right place. We are looking for a Director of Products to join our growing team!

Requirements

Bachelor's degree in Business, Marketing, Engineering, Product Management, or a related discipline required.
Minimum of 5 years’ experience of Product Management experience.
Minimum of 5 years of commercial product leadership experience.
Experience owning product strategy and product portfolio management.
Demonstrated experience leading cross-functional teams throughout the product lifecycle.
Experience developing business cases, financial models, and investment recommendations.
Strong financial acumen with experience managing product P&L.
Experience with ERP systems, Salesforce, Power BI, PLM software, Microsoft Office Suite, and project management software.

Nice To Haves

MBA or advanced degree preferred.
Global product management experience preferred.
Fitness equipment, connected fitness, or consumer durable goods industry experience preferred.
Trade show and customer-facing experience preferred.

Responsibilities

Own the long-term strategic vision, roadmap, and lifecycle management for assigned brands and global product portfolios.
Develop and execute annual product strategies aligned with corporate objectives and long-range business plans.
Lead portfolio rationalization efforts, including new product investment recommendations, product refreshes, and end-of-life decisions.
Develop business cases supporting new product investments, market expansion opportunities, and portfolio optimization initiatives.
Establish pricing strategy, positioning, and commercialization plans to maximize revenue, profitability, and market competitiveness.
Serve as the business owner responsible for overall portfolio performance and commercial success.
Lead products through the complete lifecycle from concept through launch, growth, maturity, and retirement.
Define product requirements and business objectives for new product development based on customer needs, market opportunities, and financial goals.
Partner with Engineering to prioritize product features, innovation initiatives, and technical investments.
Ensure successful New Product Introduction (NPI) processes across all cross-functional departments.
Maintain accurate product portfolio information across ERP, PLM, CRM, Sales, and Operations systems.
Own product portfolio financial performance, including: Revenue growth, Gross margin, Profitability, Product P&L, Forecast accuracy.
Develop annual revenue forecasts and long-range portfolio plans.
Perform ROI analysis, pricing analysis, profitability assessments, and investment modeling.
Recommend strategic actions to improve portfolio financial performance.
Lead Voice of Customer (VOC) initiatives to understand customer needs, market trends, and buying behaviors.
Translate customer insights into product requirements and innovation opportunities.
Lead competitive intelligence activities including benchmarking, pricing analysis, competitive positioning, and market trend analysis.
Monitor industry developments, emerging technologies, and evolving customer expectations to inform product strategy.
Drive innovation initiatives across the product portfolio.
Evaluate and develop strategies for connected fitness, AI-enabled experiences, software integrations, digital ecosystems, and emerging technologies.
Identify opportunities for future product differentiation through technology, customer experience, and digital transformation.
Lead cross-functional collaboration across: Engineering, Operations, Supply Chain, Quality, Sales, Marketing, Finance, Customer Experience, Service, Executive Leadership.
Influence organizational priorities and facilitate alignment across multiple business functions.
Support manufacturing readiness, quality initiatives, supply planning, and commercialization activities.
Partner with Sales and Marketing to develop launch strategies, product messaging, sales enablement, and customer training.
Present portfolio strategy, investment recommendations, business cases, product roadmaps, and financial performance to Executive Leadership.
Support executive and Board-level presentations as requested.
Deliver presentations to ownership, executive leadership, distributors, strategic customers, and industry partners.
Communicate portfolio performance through KPI reporting and strategic business reviews.
Lead global commercialization initiatives for assigned product portfolios.
Partner with international sales leaders to identify regional market opportunities and product requirements.
Ensure product strategies support both domestic and international growth objectives.