Director of Product - New York City

Small Door Veterinary•New York City, NY

7d•Hybrid

About The Position

Small Door is a membership-based veterinary care service that aims to provide a better experience for pets, pet parents, and veterinarians. They offer exceptional care, 24/7 telemedicine, and transparent pricing through a modern, hospitality-driven approach in stress-free environments. Founded in 2019 in Manhattan's West Village, Small Door has expanded across the East Coast, including New York City, Boston, Washington DC, Maryland, and Virginia, with further expansion planned for 2026. The company's founders have a history of building successful companies, partnering with leaders from well-known consumer brands like Warby Parker and Sweetgreen, as well as healthcare innovators like One Medical, CityMD, and Flatiron Health. Small Door has secured funding from prominent investors such as Lerer Hippeau, Primary Ventures, Brand Foundry, Toba Capital, and Pentland Group. The management team comprises experienced professionals from companies like Casper, One Medical, Soulcycle, Warby Parker, Sweetgreen, Peloton, Gilt Groupe, Lightspeed, and Outbrain. The Director of Product will report to the VP of Data and Technology and will be responsible for the entire product function. This role can be based in New York City or Montreal. The company is looking for a senior, hands-on Director of Product to manage their consumer and staff-facing product portfolio, which includes their website, mobile app, booking systems, membership management, internal applications, and telehealth services. This individual will also lead product workstreams for the integration of newly combined practice groups, playing a crucial role in shaping the future of the company through product decisions over the next year. This is an end-to-end role where the individual will manage problems from discovery to shipment, utilizing AI tools like Claude for rapid prototyping, stakeholder collaboration, and staying involved throughout the Software Development Life Cycle (SDLC). The role involves close collaboration with a senior engineering and data team, emphasizing a partnership approach where product and engineering work together from the outset. Strong product judgment will be demonstrated through effective communication with clinical staff and leadership to understand operational realities, and by making data-driven cases for product direction tied to company goals and KPIs.

Requirements

A senior, hands-on “builder PM” — someone who ships working prototypes (and some production web code) with AI tools for user acceptance purposes, does their own QA, and runs their own analysis rather than routing everything through engineering and data
Treats technology as a peer function, not a resource pool: owns the product and its functional direction, does not own engineering’s time.
Track record of working shoulder to shoulder with engineering leadership as equals with separate perspectives and a shared goal
AI-native by default: uses AI coding and analysis tools daily — that leverage is how one person covers this scope
A strong writer: POV memos, one-pagers with quantified impact models, exec-ready shareouts
Comfortable operating inside a clinical business: can negotiate workflows with doctors, nurses, and practice managers, and knows when automation needs a human in the loop
Fluent in experimentation: can design an A/B/n test, catch a randomization bug, and make a ship/revert call from the data

Nice To Haves

Multi-site consumer services or healthcare background
M&A and integration exposure
Familiarity with our stack (Braze, FullStory, LaunchDarkly, Vetspire)

Responsibilities

Own the consumer product portfolio end to end — website, mobile app, booking, membership management, practice extension, telehealth, pharmacy/refill — from discovery and specs through QA, rollout, and post-launch measurement
Lead product workstreams for the integration of our newly combined practice groups: systems and product reconciliation, integration roadmap, and day-to-day coordination with the incoming product and ops teams
Own the what and the why for the product, partnering with technology leadership — who own the how — to co-own the when, and collaborate with them to establish engineering prioritization frameworks
Drive monetization and conversion: design, ship, and analyze pricing, packaging, and funnel experiments; own upgrade paths from pay-as-you-go to membership
Own the marketing website: ship pages and changes directly (AI-assisted React stack), run new-practice landing pages and lead capture, and partner with marketing on SEO and web performance
Build staff-facing product with ops, medical, and member-experience leadership: internal PMS tooling, AI-assisted workflow automation, intake and auditing systems — including judgment calls on medically sensitive automation
Be your own analyst: SQL against production data, FullStory funnels, experiment statistics; co-run the data-intake and BI prioritization process with the data team
Partner with the technology team to co-own vendor relationships (PMS, AI scribe, voice AI), covering evaluations and contract renewals
Run the product operating cadence: roadmap reviews, launch comms and ops memos, practice-facing office hours, and the cross-functional strategy forum
Work as a partner to the engineering team throughout the SDLC, from ideation through delivery and support