Director of Product Marketing

GC AI

8d•$220,000 - $260,000•Hybrid

About The Position

GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. We're building the future of legal work, and we're doing it fast. You'll join at a pivotal moment—when decisions matter, impact is immediate, and the runway to shape your career is wide open. We’re a high-performing team where you'll have real ownership and influence from day one. More than 1,700 companies use GC AI to drive their business forward, including 150+ public companies, 25+ unicorns, and brands such as News Corp, Miro, Bass Pro Shops, Snyk, Skims, Liquid Death, Vercel, Zscaler, and TIME. We've 10x'd revenue in 12 months, raised a $60 million Series B ($555 million valuation), and are growing faster than ever. We are backed by incredible investors, including Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel. If you thrive when the stakes are high and the path isn't paved, you'll love it here. Our six guiding principles are: 1% better every day, customer obsession, ship today, find a way, care deeply, and own it completely. Come shape the future of legal work with us. Why we’re hiring a Director of Product Marketing Our product footprint is expanding across multiple workflows, pricing tiers, and customer segments. We need a senior leader to take ownership of product marketing end-to-end: narrative, positioning, pricing, packaging, launches, enablement, and competitive strategy. This role will lead the PMM function and build the systems, frameworks, and standards needed as we scale. You’ll partner with Product, Sales, CS, RevOps, and Marketing leadership to ensure every product, feature, and tier goes to market with clarity, rigor, and measurable impact.

Requirements

10+ years of B2B SaaS product marketing experience, ideally selling to lawyers
Experience leading PMMs or managing a PMM function
Strong background in pricing, packaging, and monetization strategy
Proven ability to develop clear, differentiated messaging in complex markets
Experience in marketing technical or AI-driven products
Strong partnership instincts with Product, Sales, and CS
Excellent writing, editing, and executive communication skills
Ability to build structure, clarity, and process in fast-moving environments
Hands-on and strategic, with a bias toward action and accountability
High-growth, start-up experience

Responsibilities

Lead and Scale Product Marketing: Manage, mentor, and grow the PMM team; set strategy and operating rhythm
Drive cross-functional alignment with Product, Sales, CS, RevOps, and Marketing
Shape Product Strategy and Roadmap: Use customer, market, and competitive signals to influence roadmap and priorities
Bridge external market dynamics and internal product decisions
Own Positioning and Narrative: Define differentiated messaging across product lines, segments, and channels
Tie product positioning into the broader Legal AI category narrative
Run Go-to-Market: Build cross-functional launch plans with repeatable frameworks and go/no-go recommendations
Own ICPs, value props, segment messaging, and in-product messaging strategy
Own Pricing and Packaging: Lead pricing, packaging, and monetization strategy across all tiers
Leverage research, usage data, and competitive insight to guide decisions
Sales and CS Enablement: Deliver talk tracks, decks, competitive briefs, and training programs
Partner with Sales leadership on deal strategy and positioning
Customer, Market, and Competitive Intelligence: Run structured customer insight and win/loss programs
Turn findings into actionable GTM, pricing, and deal strategy adjustments
Category Leadership: Lead analyst engagement, competitive positioning, and external thought leadership
Revenue-Driving Content: Oversee case studies, ROI stories, and full-funnel proof points with Brand and Demand Gen
Measure and Optimize: Define PMM metrics tied to revenue, adoption, and win rate; use data to refine strategy continuously
Build the PMM Team and Operating System: Define org structure, hire and coach PMMs, and establish scalable systems and processes