Director of Product Marketing

Zonar

21h•Remote

About The Position

We are seeking a Director of Product Marketing to lead how we understand our customers, position our products, and win in the market. This role sits at the intersection of customer insight, product strategy, and revenue execution. You will work directly with customers and prospects to deeply understand their needs, buying journeys, and use cases—then translate those insights into clear positioning, compelling messaging, and effective sales enablement that drives bottom‑of‑funnel conversion. This is a highly cross‑functional role partnering closely with Product, Sales, Customer Success, and Marketing, and a critical voice in shaping go‑to‑market strategy. Experience in telematics, fleet management, or connected technologies is a strong plus.

Requirements

8–12+ years of experience in Product Marketing, with at least 3–5 years in a leadership or senior role
Proven track record of working directly with customers and sales teams to drive revenue impact
Strong experience defining personas, ICPs, use cases, and competitive positioning
Demonstrated success in sales enablement and bottom‑of‑funnel optimization
Ability to synthesize qualitative and quantitative inputs into clear, actionable insights
Exceptional storytelling, messaging, and presentation skills
Comfortable operating in ambiguity and influencing without authority

Nice To Haves

Experience in telematics, fleet management, IoT, SaaS, or connected systems a plus
Hands‑on experience with:
Salesforce
HubSpot
Seismic (or similar sales enablement platforms)
Experience partnering closely with RevOps, Sales Enablement, or Field Operations teams

Responsibilities

Customer & Market Intelligence
Develop a deep, first‑hand understanding of customers through interviews, ride‑alongs, win/loss analysis, deal reviews, and direct field engagement
Define and continuously refine Ideal Customer Profiles (ICPs), buyer personas, and use cases grounded in real customer data
Own market and competitive intelligence, including competitive positioning, battlecards, and differentiation strategies
Partner with Product to ensure customer insights directly inform product roadmap, positioning, and prioritization
Product Positioning & Messaging
Own end‑to‑end product positioning, messaging, and value propositions across products and segments
Translate complex capabilities into clear, differentiated stories that resonate with buyers and economic decision‑makers
Ensure consistency and clarity across all customer‑facing touchpoints, from website and campaigns to sales conversations
Sales Enablement & Bottom‑of‑Funnel Impact
Serve as a strategic partner to Sales, with a strong focus on pipeline acceleration and deal conversion
Build and maintain high‑impact sales enablement assets, including:
Pitch decks and demo narratives
Competitive battlecards
Use‑case‑driven talk tracks
Objection handling and proof points
Enable Sales and Solutions teams with the tools, training, and insights they need to win competitive deals
Partner with RevOps and Sales leadership to align messaging with deal stages, buyer signals, and conversion metrics
Go‑to‑Market Leadership
Lead product launches from strategy through execution, ensuring tight alignment across Product, Sales, Marketing, and Customer Success
Support pricing, packaging, and monetization strategies with market‑backed insights
Act as a key voice in executive‑level GTM discussions, bringing a strong market and customer perspective