Director of Product Marketing, GTM Narrative

ClearML

13h

About The Position

We’re looking for a Director of Product Marketing to tell ClearML’s story to educate the market. This is a strategic and executional role: you’ll define how we position the platform, map and influence the buyer journey and build the content engine that carries our message to the right audiences at the right moments. You’ll operate at the intersection of AI infrastructure, market strategy, and high-quality content, shaping narratives that resonate with infrastructure admins and IT leaders. You’ll develop the product marketing scaffolding that gives our content effort direction - buyer journey maps, ICP frameworks, positioning, and sales enablement architecture, and then drive execution against it. That means building and running a repeatable content flywheel that transforms technical SME inputs into polished, audience-ready assets, owning an industry monitoring cadence that lets us move quickly on market moments, and making sure every piece of content we produce has a clear buyer purpose. This role is roughly 70% strategy and execution across product marketing and content operations, and 30% hands-on writing of the highest-impact content yourself.

Requirements

10+ years of experience in product marketing, with strong content strategy and execution capabilities in a senior or lead capacity
Required: Firsthand professional experience in the AI infrastructure industry with experience marketing to IT leaders and engineers. You understand the components of AI infrastructure (such as Kubernetes, virtualization, and networking) and what buyers care about
Required: Demonstrated ability to develop platform positioning and messaging frameworks, build buyer journey maps, and use those frameworks to drive content strategy, pushing back on requests that don’t serve a buyer need
Required: Proven track record building or operating a GTM content engine — taking technical SME inputs and converting them into polished, distributed market-facing assets across multiple formats
Required: Utilization of AI tools and agents to help expedite manual tasks (i.e. Google Gemini or Anthropic Claude)
Required: Strong editorial judgment — you know the difference between a blog post, a data sheet, and a press release, and you hold the line on format and quality
Required: Demonstrated ability to write technically fluent content for non-engineering audiences — you make complex AI and infrastructure concepts accessible without dumbing them down
Required: A strong portfolio of product marketing deliverables — positioning docs, solution briefs, white papers, thought leadership, executive content — for IT or enterprise audiences
Required: Experience owning sales enablement content strategy: building repositories, alerting sales to new assets, and architecting content for discoverability
Required: Experience producing channel or partner-facing content (co-branded data sheets, joint solution briefs, technical assets for OEM or distributor reps)
Required: Experience running cross-functional content and market intelligence cadences with product, marketing, and leadership

Nice To Haves

Familiarity with AI infrastructure concepts such as MLOps, model training and deployment, and AI workflows is a strong advantage
Experience managing a team of content producers in a fast-paced environment with short attention spans

Responsibilities

Develop product positioning and messaging: define how ClearML is framed in the market, what differentiates us from alternatives, and how our value maps to the specific challenges of platform engineers, IT leaders, and infrastructure decision-makers.
Build and maintain a buyer journey map — from awareness through POC to purchase — defining ICPs, personas, purchasing committee members, and the specific content and channels that influence each stage. Use this framework as the strategic backbone for all content prioritization decisions.
Own market intelligence: lead a weekly review with marketing, product, and leadership to monitor the latest AI hype-cycles, ecosystem announcements, and competitive moves. Quickly synthesize the signal, find ClearML’s angle, and activate a timely response — blog post, social, or both. Relevance has a short shelf life.
Develop a brand awareness strategy targeted at IT leaders. Produce 3-4 high-impact thought leadership pieces (CXO guides, industry surveys, executive white papers) a year, targeting senior buyers who factor brand reputation into purchasing decisions rather than rely solely on technical evaluation.
Translate positioning into a full suite of market-facing assets that address key use cases across the funnel: solution briefs, thought leadership articles, white papers, platform narratives, executive blog posts, and case studies.
Produce partner-ready channel enablement content — joint solution briefs, co-branded data sheets, technical assets for distribution through channel partners (OEMs, distributors, VARs) so sales reps are equipped to position ClearML effectively in the field.
Partner with Product and Sales to ensure messaging reflects real buyer needs, addresses objections at every stage, and supports active deal cycles.
Serve as an internal authority on AI market dynamics and how ClearML fits within them, contributing to go-to-market strategy at a senior level.
Build, operate, and own the technical content flywheel: systematically intake SME-generated material (release notes, video scripts, technical guides, lab validations) and convert it into the right market-facing format: blog post, data sheet, solution brief, or channel asset. Exercise strong editorial judgment about format and purpose.
Build and maintain a content architecture: develop a taxonomy and tagging system organized by audience (platform engineer, IT practitioner, C-level executive) and topic so content is discoverable, filterable, and useful to sales at the right moment in a deal cycle.
Own sales content enablement: alert sales when new assets become available, maintain a central organized repository, and ensure reps can quickly surface the right material during active conversations.
Build and maintain an integrated content calendar aligned to the product roadmap, market moments, and industry events with the appropriate resources for execution.
Direct a team of technical marketing writers and engineers for content production: provide strategically grounded briefs, clear direction, and substantive feedback to ensure technical accuracy and quality.
Own the content review and approval process, coordinating across marketing, product, and technical stakeholders to keep content accurate, compelling, and on brand.
Track content performance and use data to refine strategy, doubling down on formats and topics that move the needle with target audiences.