Director of Product Management (Remote)

M3USA•Newark, NJ

2d•Remote

About The Position

MDLinx, an M3 company, is seeking a Director of Product Management to join their team. MDLinx is transforming its business and product line-up from an endemic to an omnichannel engagement model, aiming to provide pharmaceutical brands with best-in-class personalized HCP engagement programs across the wider media ecosystem. The goal is to accelerate disease state and brand knowledge penetration, lead generation, and customer conversion by leveraging an omnichannel approach to establish a new philosophy for physician engagement, shifting from delivery to belief engineering.

Requirements

Bachelor's degree in Product, Design, or a related field required.
7 to 10 years in product management, shipping sophisticated digital products to a demanding professional audience. Premium media, publishing, subscription, or digital health. Healthcare experience is valued, not required.
Demonstrated track record of owning both audience-growth and commercial-client lines simultaneously.
Has shipped with engineers directly: technically credible enough to read code, engage on architecture trade-offs, and write a spec engineering can start from the same day.
Daily working fluency with AI tools (Claude, ChatGPT, Cursor, Copilot, or equivalent); has shipped or contributed to AI-driven product features, including personalization, recommendation, or content discovery.
Experience with agile delivery as a practitioner and team leader, not as a process manager.
Familiarity with analytics platforms (Google Analytics, Snowflake, Tableau, Hotjar, or similar).
Experience with content or media product stacks, including CMS and ESP/CDP, and personalization or recommendation surfaces preferred.

Nice To Haves

Advanced certification in product management, UX, or AI/ML is a plus.
Participation in M3's AI training and upskilling is an expectation.

Responsibilities

Conduct competitive, market trend, technology, and business model analyses to inform both short- and long-term product strategy; synthesize findings into actionable roadmap inputs.
Translate audience behavior data, content engagement patterns, and qualitative feedback into a living product framework that drives roadmap and dev priorities.
Own the physician-facing product surfaces end to end: the MDLinx destination, the mobile app, and the engagement products physicians use.
Run a continuous experience experimentation calendar across information architecture, layout, recommendations, and onboarding. Maintain a test backlog with hypothesis, design, result, and decision.
Own the roadmap for MDLinx commercial engagement products.
Partner with Sales to translate pharma client needs into product features that serve the physician audience and drive commercial revenue.
Lead product release and go-to-market launch activities: define launch strategy, messaging, success metrics, and accountability across functions for effective product adoption.
Track post-launch adoption and engagement metrics; drive rapid iteration based on real-world performance.
Facilitate strong partnerships across Sales, Marketing, Engineering, Leadership, and Client Services to drive product development from ideation through launch and ongoing maintenance.
Own the cross-channel experience and cohesion.