Director of Product Management, Acquisition Intelligence

Zeta Global•Atlanta, GA

8h•$220,000 - $250,000

About The Position

The Director of Product Management for ZX leads product strategy and delivery for Zeta’s customer acquisition business unit. The role turns the needs of ZX clients and teams into a clear product vision, roadmap, and priorities, partnering with Product, Engineering, Data Cloud, and business unit leadership to bring products to market. The Director owns ZX’s distinct needs while contributing to One Zeta by identifying where Zeta’s core platform can support acquisition use cases, adapting capabilities to ZX workflows, and helping successful solutions become reusable products across the company. The ideal candidate combines strong product judgment, technical fluency, commercial understanding, and the ability to lead through cross-functional partnerships. The role includes shaping email acquisition products and integrations, applying Zeta’s identity, data, AI, activation, and measurement capabilities, and ensuring new capabilities are adopted effectively.

Requirements

Significant product management experience, including ownership of a roadmap and delivery across multiple teams.
Experience with advertising technology, customer acquisition, marketing technology, or a related data-driven product area.
Deep understanding of email as an acquisition channel, including ESP platforms and integrations, audience and identity resolution, deliverability, campaign orchestration, and performance measurement.
Ability to translate commercial and customer needs into scalable product decisions and clear requirements for engineering teams.
Strong understanding of how data, identity, activation, and measurement work together in a marketing workflow.
Track record of influencing teams across business units and central platform organizations without relying on direct authority.
Sound judgment about when to tailor a product to a business need and when to invest in a shared capability.
Clear communication with technical, commercial, and executive stakeholders.

Responsibilities

Own the ZX product vision and roadmap, defining customer-acquisition strategy in line with client needs, business priorities, and Zeta’s broader platform direction.
Set priorities, communicate tradeoffs, and measure the impact of shipped products.
Serve as the product lead for ZX, translating business opportunities and operational needs into requirements and delivery plans.
Partner with engineering and platform teams from discovery through launch, adoption, and iteration.
Apply Zeta’s identity, data, AI, activation, and measurement capabilities to ZX use cases; determine whether capabilities should be configured, extended, or developed into a new product experience.
Lead the email acquisition product experience, including products and integrations for audience targeting, deliverability, campaign execution, optimization, and measurement at scale.
Identify shared needs across ZX and other business units and champion reusable components, consistent workflows, and approaches that strengthen the platform and reduce duplicative development.
Work with ZX leadership, client teams, Sales, and customers to understand acquisition workflows and use those insights to guide product decisions.
Align stakeholders around scope, milestones, dependencies, and success measures.
Partner with go-to-market and client-facing teams on launches, demonstrations, and enablement to support effective adoption.