Director of Product Management, Acquisition Intelligence

Zeta Global•Atlanta, GA

1d•$220,000 - $250,000

About The Position

The Director of Product Management for ZX leads product strategy and delivery for Zeta’s customer acquisition business unit. This leader turns the needs of ZX’s clients and teams into a clear product vision, roadmap, and set of priorities, working closely with Product, Engineering, Data Cloud, and business unit leadership to bring them to market. The role requires both ownership of ZX’s distinct needs and a commitment to building One Zeta. The Director will identify where Zeta’s core platform can serve acquisition use cases, adapt those capabilities to ZX workflows, and help turn successful solutions into reusable products across the company. The ideal candidate combines strong product judgment, technical fluency, commercial understanding, and the ability to lead through cross-functional partnerships.

Requirements

Significant product management experience, including ownership of a roadmap and delivery across multiple teams.
Experience with advertising technology, customer acquisition, marketing technology, or a related data-driven product area.
Deep understanding of email as an acquisition channel, including ESP platforms and integrations, audience and identity resolution, deliverability, campaign orchestration, and performance measurement.
Ability to translate commercial and customer needs into scalable product decisions and clear requirements for engineering teams.
Strong understanding of how data, identity, activation, and measurement work together in a marketing workflow.
A track record of influencing teams across business units and central platform organizations without relying on direct authority.
Sound judgment about when to tailor a product to a business need and when to invest in a shared capability.
Clear communication with technical, commercial, and executive stakeholders.

Responsibilities

Own the ZX product vision and roadmap. Define a product strategy for customer acquisition that reflects client needs, business priorities, and Zeta’s broader platform direction. Set priorities, articulate tradeoffs, and measure the impact of what the team ships.
Connect the business unit with Product and Engineering. Serve as the product lead for ZX, translating business opportunities and operational needs into clear requirements and delivery plans. Partner with engineering and platform teams from discovery through launch, adoption, and iteration.
Build on Zeta’s core capabilities. Apply Zeta’s identity, data, AI, activation, and measurement capabilities to ZX use cases. Determine when an existing platform capability should be configured, extended, or developed into a new product experience.
Lead the email acquisition product experience. Bring strong command of email acquisition and ESP ecosystems to the role. Shape the products and integrations that support audience targeting, deliverability, campaign execution, optimization, and measurement at scale.
Scale solutions across One Zeta. Identify common needs across ZX and other business units. Champion shared components, consistent workflows, and reusable approaches that strengthen the platform and avoid duplicative development.
Understand customers and the acquisition workflow. Work with ZX leadership, client teams, Sales, and customers to understand how marketers identify prospects, plan and activate campaigns, optimize performance, and measure outcomes. Use those insights to shape product decisions.
Drive execution and adoption. Align stakeholders around scope, milestones, dependencies, and success measures. Partner with GTM and client-facing teams on launches, demonstrations, and enablement so new capabilities solve real problems and are used effectively.