Director of Product Management, Measurement

Applecart•New York, NY

20d•$220,000 - $250,000•Hybrid

About The Position

Applecart is seeking a Director of Product Management, Measurement in their New York City office. This role will drive the product vision and execution of measurement and insights products. The ideal candidate will have enterprise product expertise and a deep technical understanding of media measurement and/or research methods. The Decision Maker Targeting products are crucial for clients' strategic execution, and quantifying the impact of using Applecart audiences is essential for client success.

Requirements

8+ years of experience in a product management role, including 3+ years managing direct reports
Deep understanding of digital marketing, advertising technology, market research, or a similar industry, with specific expertise in media effectiveness measurement
Hands-on familiarity with the data that flows out of the ad tech stack — DSPs (e.g., DV360, The Trade Desk, Amazon DSP), ad servers, and SSPs —including log-level/impression-level data, bid and delivery signals, and audience and taxonomy data
Personally rolled out measurement technology solutions to large enterprises and/or their agencies, owning both the client-facing reporting layer and the underlying methodology
Proven track record leading mixed-discipline teams where you are the connective tissue between functions — partnering with data scientists on methodology and model validation, with analysts on insight generation and QA, with engineers on data pipelines and platform tradeoffs, and mentoring junior PMs on scoping and execution
You can translate a statistical approach into a client-ready narrative, and a client asks into a well-specified technical requirement
Experience working closely and managing asynchronous communication with a geographically distributed team
Strong SQL — you write your own queries against large datasets to validate outputs, size opportunities, and debug discrepancies rather than waiting on a ticket
Experience owning products built on big-data platforms such as Spark/Databricks, BigQuery, Redshift, or Snowflake, with a working understanding of batch vs. streaming, partitioning, cost/performance tradeoffs, and why a pipeline change can move a client-facing number
Experience shipping a client-facing application end to end — you have owned a standalone product surface, not just a reporting feed or an internal tool. That includes partnering with design on information architecture and UX for complex, data-dense interfaces; making deliberate calls on self-serve vs. guided workflows; and handling the realities of a production app such as onboarding, permissions and multi-tenancy, performance under real query loads, and instrumentation to understand how clients actually use it

Responsibilities

Define and build the next generation of our Measurement & Optimization offerings in collaboration with a cross-functional team of engineers, data scientists, product managers, and sales and client service leads
Own the product strategy, business planning, roadmap and requirements definition for your own product offering
Evangelize product solutions with internal teams, clients and industry partners
Collect user and client feedback via both direct and indirect channels and translate them into product requirements where applicable
Collaborate with key clients on implementation strategy and adoption of new features
Manage high visibility product launches and define and track KPIs to measure success and identify ongoing improvements
This role may also manage 1-2 Product Managers under them