Director of Product & Growth

District of Columbia Bar • Washington, DC

1d • $200,000 - $215,000 • Hybrid

About The Position

The Director of Product & Growth is a pivotal founding position that will help establish DC Bar Services Group, LLC (DCBSG), a newly launched subsidiary of the DC Bar. The role will shape both the operational and strategic foundation of a high-growth venture designed to deliver innovative software solutions and shared administrative services to bar associations and legal service providers nationwide. The Director will be the first dedicated employee of DCBSG, serving as the central point of contact between client organizations and DC Bar’s internal resources, while building the business from the ground up. This role is critical to transforming DC Bar’s strategic vision into market reality. The Director will drive revenue generation, establish market credibility, and create scalable operational frameworks that position DCBSG for sustainable growth. Success in this position requires an entrepreneurial mindset, deep product and client acumen, and the ability to operate with autonomy while collaborating across organizational boundaries. The Director will combine consultative sales expertise with product management sophistication, financial literacy, and genuine passion for advancing the legal profession through technology and shared services innovation.

Requirements

• Experience with strategic planning, client feedback programs, and key account management.
• Experience leading marketing and business development initiatives.
• Management or leadership experience overseeing business development, marketing, or client development teams.
• Demonstrated success developing and implementing strategic business development initiatives that drive revenue growth and client acquisition.
• Strong understanding of the legal industry and competitive marketplace.
• Proven experience managing pitches, proposals, RFPs, and client presentations.
• Experience in product management, growth marketing, digital strategy, or related roles.
• Experience leading cross-functional teams and managing direct reports.
• Demonstrated success driving customer acquisition, retention, engagement, and revenue growth.
• Experience developing and executing product roadmaps aligned with business objectives.
• Strong analytical skills with experience using data to make product and growth decisions.
• Proven ability to collaborate across Product, Engineering, Marketing, Sales, and Operations teams.
• Knowledge of growth loops, lifecycle marketing, conversion rate optimization (CRO), and customer journey mapping.
• Experience with analytics platforms such as Google Analytics
• Experience managing product-led growth (PLG) initiatives.
• Track record of launching and scaling digital products from concept to market.
• Experience with AI/ML-powered products or data-driven personalization strategies.
• Demonstrated commitment to valuing diversity and contributing to an inclusive working environment.
• Excellent oral and written communication skills.
• Must be detail oriented and deadline driven. Able to multi-task and work in a fast-paced environment.
• Excellent interpersonal and customer service skills. Must work well in a team environment and be able to interact, including in-person, with Bar members, volunteers, vendors, the public and Bar employees.
• Must work well under pressure, possess excellent organizational abilities, and able to manage several priorities in a day.
• Must be adaptable, creative, and self-motivated.
• Ability to handle and maintain the confidentiality of highly sensitive information.

Nice To Haves

• Master of Business Administration
• Progressive experience in business development, marketing, client relations, or professional services, preferably within a legal services environment.

Responsibilities

• Develops and executes a targeted business development strategy that identifies, qualifies, and pursues bar association prospects aligned with DCBSG’s service offerings and pricing models.
• Leverages existing bar association relationships while building independent relationships with decision-makers at prospective client organizations through consultative discovery conversations and needs assessment.
• Manages the full sales cycle from initial outreach through contract negotiation, ensuring clear communication of value propositions, implementation timelines, and financial terms.
• Establishes and facilitates a formal user group of early adopter clients that meets regularly to provide feedback, share best practices, and co-create product roadmap priorities.
• Tracks and reports on pipeline metrics, contract status, and revenue forecasts to the CEO and CFO with transparency and accuracy, enabling data-driven decision-making.
• Builds a strong client success program that ensures smooth onboarding, fast time-to-value, and ongoing satisfaction that directly impacts renewals, lifetime value, and referrals within the bar association community. Serves as the voice of the customer, shaping product decisions and keeping DCBSG aligned with market needs.
• Designs and delivers a comprehensive onboarding program that includes marketing toolkit customization, staff training, technical implementation support, and launch planning for each new client.
• Serves as the primary point of contact for client inquiries, concerns, and requests, ensuring responsive communication and rapid issue resolution.
• Conducts regular check-ins and business reviews with clients to assess satisfaction, identify expansion opportunities, and address barriers to product adoption or success.
• Systematically gathers, documents, and synthesizes client feedback through surveys, interviews, and user group discussions, translating insights into actionable product enhancement recommendations.
• Develops and monitors key retention metrics (renewal rates, client satisfaction scores, feature adoption rates) and proactively addresses at-risk accounts before contract renewal periods.
• Explores demand among bar associations and legal service providers for shared services (IT, finance, payroll, member management); builds a diversified, resilient business and positions DCBSG as a full-service partner.
• Conducts structured discovery interviews with prospective clients representing voluntary bar associations and legal service providers to understand pain points, service gaps, and willingness to outsource administrative functions.
• Analyzes competitive landscape and pricing models for shared services offerings in the legal and association management sectors, developing preliminary pricing frameworks and go-to-market strategies.
• Synthesizes market research findings into a feasibility assessment that evaluates demand, competitive positioning, required capabilities, and financial projections for each potential service line.
• Identifies and engages with internal stakeholders (IT, Finance, Legal) to assess organizational capacity, resource requirements, and operational readiness to deliver shared services at scale.
• Presents findings and recommendations to the CEO and CFO, including prioritized opportunities, implementation roadmaps, and resource requirements for moving promising concepts toward pilot or launch phases.
• Performs other duties as assigned.

Benefits

• The hybrid status of this position may change at any time subject to the Bar’s discretion.
• The D.C. Bar is proud to be an Equal Employment Opportunity employer. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, disability status, or any other applicable characteristics protected by law.
• The Bar is committed to providing qualified individuals with reasonable accommodations to perform the essential functions of their jobs, pursuant to applicable law. If you require reasonable accommodation as part of the application process, please contact Human Resources at [email protected] [[email protected]].

What This Job Offers

• Job Type: Full-time
• Career Level: Director