Director of Product, Engagement, AI Native

Life360

9h•Remote

About The Position

Life360 is seeking a Director of Product to lead the engagement strategy for its member experience. This is a director-equivalent individual contributor role focused on setting the strategic direction for deepening and broadening member engagement across all relationship types, daily moments, and family rhythms on the platform. The scope extends beyond a single feature area, requiring the definition of an engagement framework that integrates connection, coordination, and safety surfaces into a cohesive member experience. The role involves influencing across Growth, Platform, and adjacent product teams that rely on engagement infrastructure. Success requires setting multi-quarter strategy, driving clarity from ambiguity, and executing through cross-functional partnerships at scale. As an AI-native organization, the role will leverage AI across the entire workflow, including research synthesis, spec drafting, experiment analysis, and prototyping, and will contribute to defining AI-native product management practices at Life360.

Requirements

10+ years of consumer product experience with a track record of driving engagement and growth outcomes at scale.
Strong consumer instinct paired with technical fluency to hold your own with engineering leads.
Strategic ownership at the director level. You set multi-quarter direction, create clarity from ambiguity, and influence across teams — not just within your own. You’ve owned engagement strategy for a product with tens of millions of users.
Versatility and depth. This role spans engagement strategy, member experience, growth partnership, and instrumentation. You move between systems thinking, UX detail, and quantitative experimentation — and bring real depth in at least one of activation, growth, or consumer engagement platforms.
Growth-shaped instincts. You’ve worked on activation, virality, or onboarding. You think in funnels and cohorts naturally, and you’ve shipped initiatives that materially moved top-line engagement or acquisition numbers.
Experimentation expertise across scales. You cycle fluidly between fast, narrow experiments and multi-quarter bigger bets. You design metric frameworks, not just track KPIs.
Cross-functional leadership. Eng, Design, and Growth partners seek you out. You drive consistent shipping cadence, navigate complex trade-offs, and ensure quality — all while toggling between strategic framing and IC-level spec work.
AI-native operator and builder. Research synthesis, spec drafting, experiment analysis, and reporting run autonomously. You prototype with AI to validate ideas and accelerate the path from idea to test. Not an engineering role, but a builder one.
Excellent communication and storytelling. You synthesize diverse inputs into compelling narratives, adjust framing for different audiences, and create alignment through quality of argument.
Deep empathy for families and relationships. You care about the human problems — keeping a teen safe, staying close to an aging parent, coordinating daily life — and that empathy drives your product instinct.

Responsibilities

Own the engagement strategy and roadmap across connection, coordination, and safety surfaces — setting multi-quarter direction and influencing at the org level
Drive engagement growth across the member experience: identify and ship the highest-impact ways to deepen frequency, broaden multi-circle participation, and compound durable MAU
Define the engagement metric framework — L5+ frequency, multi-circle activity, relationship depth — and use it to prioritize bets, design experiments, and measure outcomes
Partner with Growth to convert acquisition into durable engagement: drive measurable lift in circles with multiple engaged members and members active in 2+ circles
Influence across product teams that depend on engagement infrastructure — Growth, Platform, Safety — as a senior peer, not a dependent
Lead experimentation at multiple scales: fast, narrow tests to validate hypotheses and multi-quarter bigger bets as strategy demands
Ship the whole member experience end-to-end: onboarding, contextual prompts, modular components, and the engagement experiences that bring relationships to life across the product
Operate as an AI-native PM: use AI to accelerate from insight to shipped experiment, and help define the playbook for AI-native product management at Life360

Benefits

Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Flexible PTO, 13 company-wide days off throughout the year
Winter and Summer Weeklong Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products