Director of Product Design

Ethos Life

1d•$183,000 - $323,000•Remote

About The Position

Ethos is seeking a Director of Product Design to lead and enhance the design for their core business, focusing on the complete customer journey from initial contact to policy activation and ongoing management. This role involves defining how Ethos guides users through complex decisions with confidence and care. The Director will collaborate with Product, Engineering, Research, and Brand leaders to ensure all user interactions are intuitive, efficient, and align with user needs and the brand. The position requires a blend of strategic thinking, team leadership, hands-on design, and product development expertise. The ideal candidate will champion intentional, intuitive, and engaging design, compelling storytelling, strategic experimentation, and measurable business impact, aiming to establish Ethos as the most trusted and user-friendly life insurance provider.

Requirements

10+ years of product design (UX) experience.
Several years of experience leading multi-person design teams.
Proven ability to design for complex, decision-heavy user journeys in B2C contexts, preferably in industries like fintech, healthtech, or insurtech.
Strong understanding of conversion optimization, user motivation, and behavior design principles.
Demonstrated experience in transforming ambiguity into clarity by structuring complex information and simplifying it into elegant, actionable flows.
Skilled in team and stakeholder communication, with the ability to articulate design rationale clearly, measurably, and compellingly.
A track record of positive impact on product quality and design culture.
A portfolio showcasing strong visual, interaction design, and storytelling craft, along with compelling impact delivered for past businesses and their customers.

Responsibilities

Lead design for the core conversion funnel, encompassing landing experiences, application flows, underwriting, checkout, onboarding, and policy management.
Lead, mentor, and develop a team of product designers.
Collaborate cross-functionally with Product, Engineering, Research, Marketing, and Brand to deliver cohesive experiences that delight users and align with key business outcomes like conversion and retention.
Elevate the design practice across design systems, craft, accessibility, decision-making discipline, experimentation, storytelling, and the utilization of research and data.
Partner with adjacent design functions, such as Performance Creative and Brand, to ensure a consistent and connected user journey across growth and product surfaces.
Contribute to fostering an environment of excellence and growth where team members can perform at their best and develop professionally and personally.