Director of Player Development (New Business)

Resorts World Las VegasNew York, NY
$131,330 - $159,140Remote

About The Position

The Director Player Development (New Business) is responsible for effectively marketing, evaluating, recruiting, establishing and maintaining a professional relationship with new players while working remotely from the market being targeted. Knows and ensures adherence to department and company policies, procedures, internal controls and government regulations. This position is eligible for an incentive program determined by management. This position will be measured and evaluated based on the contribution of the financial growth, specifically revenue gained through relationship marketing of high worth players. Responsibilities of this position will primarily be performed outside of New York State. License Level: This is a Key license position. The position has access to player data, is involved in gaming related activities and has the ability to provide approved marketing offers to customers.

Requirements

  • Must be at least 18 years old and have the ability to obtain the appropriate license pursuant to the applicable statute, rules and regulations.
  • Three years experience in a player development capacity in a large-scale gaming operation.
  • Must have a comprehensive understanding of player ratings systems and complimentary guidelines consistent with normal industry standards.
  • Must have a proven track record developing new premium players within a high-volume casino resort.
  • Must have an established new player following of premium players.
  • Must have a comprehensive understanding of player tracking systems.
  • Must be fully conversant with complimentary guidelines consistent normal industry standards.
  • Must be able to perform each of the essential functions satisfactorily.
  • Must have proficient computer skills.
  • Ability to read, analyze, and interpret documents, such as policy and procedure manuals and other related documents.
  • Ability to respond to common inquiries from other Team Members or guests.
  • Fluency in English required.
  • Ability to write detailed instructions and correspondence.
  • Ability to effectively present information in one-on-one and small group situations.
  • Ability to compute complex mathematical calculations.
  • Ability to work with mathematical concepts such as probability and statistical inference.
  • Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
  • Ability to decipher various reports and maintains reports upon request with strong decision-making and problem-solving skills.
  • Ability to work well under pressure and deadlines.
  • Must be able to interact with internal and external guests in a professional manner.
  • Due to the unpredictable nature of the hospitality/entertainment industry, employees must be able to work varying schedules to reflect the business needs of the property.
  • This position may require obtaining a gaming level license as the position is involved in gaming related activities.

Nice To Haves

  • BA/BS in marketing or a related field preferred.

Responsibilities

  • Brings in and maintains new premium players to the property.
  • Sells and promotes property using pertinent and appropriate offers, property amenities, special events and promotions that drive property visits.
  • Increases player core revenue by personal networking in the targeted market and telemarketing.
  • Achieves personal and department goals as determined by management.
  • Regularly reviews activity reports sent from the property and financial statements to determine progress and status in attaining objectives and revises objectives and plans in accordance with current conditions.
  • Makes management level financial decisions and is responsible for customer profitability.
  • Clearly understands the 360-degree view of the player, and how specific player attributes and metrics can be strategically leveraged to drive incremental business while maintaining profitability.
  • Understands how match-play and discounts can affect house advantage for both basic strategy players and skilled players alike.
  • Maintains a high profile at outside events, targeting potential high worth guests.
  • Resolves problems, questions, or concerns from high worth guests.
  • Work with internal departments who are at the property to maximize guest satisfaction of high worth guests while meeting property goals.
  • Work with other marketing departments who are at the property to ensure proper reinvestment in high worth guests, including comping and gifting to high worth players.
  • Ensure the safety, security, and confidentiality of high worth players as well as other guests and employees.
  • May represent the Company, including spokesperson at events or promotions, entertainment and company sponsored events both on and off property.
  • Achieves all assigned CRM, Special Event and Hotel booking goals.
  • Calls in to all necessary meetings.
  • Performs other tasks as assigned.

Benefits

  • Incentive program
  • The Company is committed to achieving full equal opportunity without discrimination based on race, religion, color, sex, national origin, politics, marital status, physical disability, age or sexual orientation or any other status protected by law. We welcome the strength of diversity in our workforce.
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