DIRECTOR OF PHYSICIAN LIAISON (FT)

PSN Services LLC•Plano, TX

13d•Hybrid

About The Position

Legent Health is seeking a Director of Physician Liaison to build and lead their physician liaison program. This role involves designing the program, hiring and managing a team of market-level physician liaisons, and establishing the systems, standards, and culture for physician engagement across Legent's surgical facilities. Reporting to the Chief Operating Officer, this individual will be the architect and operational leader of physician engagement. The Director will initially function as a player-coach, managing key physician relationships in priority markets while recruiting and onboarding their team. Over time, the focus will shift to program leadership, team development, and enterprise-level strategy. The position requires regular travel to affiliated facilities, physician events, and to support the liaison team in their markets.

Requirements

Strong understanding of the surgical facility landscape--how ASCs and surgical hospitals operate, how physicians make decisions, and what drives physician loyalty and utilization.
Exceptional interpersonal and leadership skills--ability to inspire and hold accountable a geographically dispersed team while remaining personally credible with the physicians served.
High degree of self-motivation, accountability, and follow-through.
Experience building or managing CRM-based physician engagement workflows, including team-level reporting, activity tracking, and performance dashboards.
Willingness and ability to travel regularly--both for personal physician engagement and to support and accompany team members in their markets.
7+ years of experience in physician-facing roles, including at least 3 years managing or leading a physician liaison, provider relations, or healthcare sales team.
Demonstrated experience building or significantly scaling a physician outreach or liaison program--including hiring, process design, and team performance management.
Commitment to compliance and acting in accordance with all applicable laws, statutes & regulations.

Nice To Haves

Prior experience building a physician liaison or provider relations program at a multi-site or platform-level healthcare organization.
Background in healthcare business development, physician recruitment, or provider network management at a regional or national scale.
Familiarity with ASC or surgical hospital governance structures, physician ownership models, and the dynamics of physician-owned facilities.
Experience in medical device, pharma, or healthcare services sales with high physician contact volume.
Experience working within a large surgery platform or health system with a formal physician engagement or relations program.

Responsibilities

Design and launch Legent's physician liaison program, defining the model, building the playbook, and establishing the infrastructure, tools, and processes.
Define the role and scope of activities for market-level physician liaisons.
Develop and manage a program compliant with all applicable Federal, State, and Local laws, statutes, and regulations.
Recruit, hire, onboard, and develop a team of market-level physician liaisons, providing ongoing coaching, performance management, and professional development.
Define market coverage strategies and assign territories or accounts to maximize physician reach and relationship depth.
Personally manage key relationships with physicians and practice managers in priority markets, especially during the early phase of program buildout and at newly acquired facilities.
Serve as a conduit between physician partners/practice managers and Legent's operational, development, and executive teams, particularly concerning provider issues and patient experience challenges.
Build and maintain reporting frameworks to track physician engagement, referral activity, utilization trends, and liaison team performance.
Develop and oversee physician & practice manager engagement programs that scale across the Legent portfolio.
Partner with integration and development teams to introduce the physician liaison model in new markets, ensuring physician partners are engaged from day one.
Establish and enforce CRM standards across the liaison team, ensuring consistent documentation of physician interactions, preferences, and commitments.
Collaborate with Legent leadership on ancillary service line development, physician practice integration, and other strategic initiatives.
Set clear goals and expectations; provide regular coaching, feedback, and performance reviews.
Develop talent through mentoring, training, and career development initiatives.
Promote a collaborative and engaging work environment that aligns with company values.
Manage conflict and make timely decisions to maintain team focus and performance.
Conduct regular one-on-one meetings, performance reviews, and development conversations.
Approve timecards, schedules, time-off requests, and other administrative HR functions.
Ensure compliance with company policies, labor laws, and safety regulations.
All other duties as assigned.