Director of Performance Marketing

Symetria Recovery • Naperville, IL

61d

About The Position

The Director of Performance Marketing will lead the development and execution of measurable, data-driven marketing strategies that drive patient acquisition and engagement. This is a hands-on role for someone with a bias to action, someone who moves fast, tests constantly, and makes smart, data-informed decisions even when information is imperfect. You’ll own the full digital funnel, managing paid media, SEO, and analytics while leveraging agency relationships and collaborating with internal teams. The goal: maximize qualified leads and admissions while improving efficiency across channels. Success in this role means balancing growth and cost discipline, driving quality leads while keeping acquisition costs (CAC) in check. In this highly visible role, you’ll directly influence how we grow the brand, scale demand, and reach patients while we open new locations. This is an individual contributor role with executive visibility and long-term potential to evolve into broader marketing leadership.

Requirements

• Education: Bachelor’s degree in business, Science or Math, or similar quantitative fields (or equivalent experience).
• Experience: 5+ years of progressive experience in digital performance marketing, ideally for multi-site companies.
• Deep expertise in Google Ads, Google Analytics (GA4), Tag Manager, and SEO best practices.
• Proven success managing campaigns and budgets across multiple digital channels.
• Strong analytical skills, intellectual curiosity, tolerance for ambiguity, and comfort working with data, metrics, and attribution models.
• Experience managing or collaborating with agencies.
• Excellent communication skills and the ability to influence decisions across the organization.

Nice To Haves

• Prior interest or knowledge of healthcare, substance use or behavioral health valued but not required.

Responsibilities

• Develop and execute performance marketing strategies that drive qualified leads and measurable ROI.
• Manage and optimize campaigns across Google, streaming audio, email, out-of-home, directories, and social media platforms.
• Lead SEO and conversion optimization initiatives, partnering with agencies to improve rankings, increase traffic, and improve lead quality and volume.
• Monitor, analyze and report KPIs across all clinic locations like CAC, conversion rates, and channel performance, with a disposition to do more with less.
• Comfortable with A/B testing and applying statistical approach to make the best possible decisions with incomplete data, always testing, implementing, and improving.
• Collaborate with Admissions, Business Development, and Operations teams to align messaging and campaigns in support of broader business and clinical goals.
• Manage agency relationships by establishing clear expectations and accountability, while driving velocity and measurable results.
• Build close relationship with Finance team to oversee campaign budgets, adjust forecasts, and align marketing success with financial results.
• Stay ahead of trends in performance marketing, including AI-driven optimization and generative technologies, bringing a strong point of view on how to use new tools creatively to grow both brand and leads.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 51-100 employees