Director, Performance Marketing

Acrisure • San Jose, CA

19h • $256,811 - $347,450 • Hybrid

About The Position

Acrisure is seeking a Director, NAR Performance Marketing for our North America Retail (NAR) business unit to lead the strategic planning, execution, and optimization of all NAR paid and organic acquisition channels to drive revenue, customer acquisition, cross-sells, up-sells and improve ROI. This role oversees strategy, execution, team management, cross-functional coordination and budget allocation across digital performance channels for NAR.

Requirements

• Expertise in data analysis tools and marketing automation.
• Proven experience managing budgets and leading high-performing teams.
• Strong strategic thinking, analytical skills, and communication abilities.
• Bachelor's Business, or related field required. Will consider 5+ years relevant experience in lieu of Bachelor’s degree.
• 7-10+ years of progressive digital/performance marketing experience (e.g., Email, Google Ads, LinkedIn Ads, Meta Ads, Affiliate networks).
• 5+ years of leadership experience.

Nice To Haves

• Master’s degree preferred.
• Experience leading within a national or global business preferred.
• Fintech, sales and/or insurance industry experience preferred.

Responsibilities

• Marketing Strategy: Develop and implement multi-channel performance marketing strategies (Email, Paid Search, Social, Display, Affiliates, SEO/SEM).
• P&L Management: Manage marketing budget, forecasting expenditures, and tracking performance against P&L goals.
• Creativity & Content Management: Work closely with creative teams to develop compelling content, ensuring messaging resonates with target customers.
• MarTech Stack : Architect marketing technology stack to connect revenue to marketing source and adspend; and measure lifetime value versus customer acquisition cost (CAC). Evaluate and integrate new marketing technologies and platforms.
• Analytics: Analyze campaign data, KPIs (CPA, ROAS, LTV), and funnel metrics to optimize performance and drive growth.
• Lead and mentor a team of performance marketing managers/specialists.
• Competitor & Market Research: Conduct thorough competitor research to understand the strengths and weaknesses of competitors, which is crucial for developing effective marketing strategies.
• Cross-Functional Collaboration: Partner with Corporate Marketing, Product, Tech, Sales, and Content teams to ensure alignment, improve conversion, and refine targeting.
• Team-Builder: Build team of high-performing email and performance marketers.
• Reporting: Report on performance and provide actionable insights to executive leadership.

Benefits

• Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
• Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
• Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
• Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees