Director, Performance Marketing

Vytalize Health

11d

About The Position

As Director of Performance Marketing, you’ll own the digital performance strategy that fuels top-of-funnel growth and pipeline acceleration. You’ll be responsible for optimizing every stage of the buyer journey — from awareness to acquisition — across paid, owned, and earned channels. You’ll blend analytical depth with creative experimentation, leveraging data and technology to continuously improve ROI, conversion rates, and revenue contribution.

Requirements

• 7+ years of B2B performance or demand generation marketing experience, including 2+ years in a leadership role.
• Proven success driving measurable pipeline growth through digital acquisition, lead nurturing, and full-funnel optimization.
• Expertise with Salesforce CRM, SF Account Engagement, AI platforms, and MarTech solutions in general.
• Advanced analytical skills and hands-on experience with campaign reporting, A/B testing, attribution modeling, and ROI analysis.
• Strong understanding of healthcare marketing — including providers, payers, ACOs, and health system audiences.
• Comfort operating in complex, data-rich environments with long sales cycles.
• Collaborative, experimental mindset with the ability to turn insights into scalable growth.

Responsibilities

• Own Performance Strategy: Develop and execute a multi-channel marketing plan that drives awareness, engagement, and qualified leads across the healthcare ecosystem.
• Lead Digital Acquisition: Manage all paid and organic performance channels — including GEO/SEO, search, paid social, retargeting, and display — to maximize reach and efficiency.
• Optimize the Funnel: Build, monitor, and refine conversion paths across web, landing pages, and marketing automation systems to improve MQL-to-SQL performance.
• Marketing Analytics & Attribution: Define KPIs, build dashboards, and establish attribution models to measure marketing’s impact on pipeline and revenue.
• ABM & Nurture Programs: Partner with Sales to develop personalized account-based marketing campaigns that engage executives across long healthcare sales cycles.
• Experimentation & Optimization: Lead A/B testing, channel mix optimization, and conversion rate improvement efforts to scale what works and eliminate waste.
• Cross-Functional Collaboration: Work closely with Product, Sales, and Medical teams to ensure consistent messaging and effective campaign targeting.

Benefits

• Competitive base compensation
• Annual bonus potential
• Health benefits effective on start date
• Health & Wellness Program; up to $300 per quarter for your overall well-being available on start date
• 401K plan effective on the first of the month after your start date; 100% of up to 4% of your annual salary
• Unlimited (or generous) paid "Vytal Time", and 5 paid sick days after your first 90 days
• Company paid STD/LTD
• Technology setup
• Ability to help build a market leader in value-based healthcare at a rapidly growing organization

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 251-500 employees