Director, Performance Marketing

The Black Tux•Los Angeles, CA

3d•$155,000 - $200,000•Hybrid

About The Position

The Black Tux is reinventing the formalwear rental industry so people can show up at their best on the days that matter most. We design and manufacture modern rental suits and tuxedos that actually fit—made of 100% wool, ordered online, and delivered for free. Using a combination of machine learning, tailor-trained fit specialists, and industry-leading customer service, The Black Tux guarantees a perfect fit every time. In this role, you’d be joining the Marketing team. The marketing team helps people discover The Black Tux, understand what sets us apart, and feel confident choosing us for their big moments. We use smart strategy and creative storytelling to bring new customers in and keep them coming back. To further this important mission, we are looking for a Director, Performance Marketing. The Director of Performance Marketing owns the strategy and execution that drive measurable growth. They use data, testing, and creative optimization to attract the right customers, improve efficiency, and scale revenue across all paid channels. The position is hybrid with our working space positioned out of Culver City. Candidates must reside in Los Angeles.

Requirements

You have 8+ years of experience in performance marketing at a DTC, ecommerce, or marketplace brand—ideally in apparel, fashion, or wedding/relevant lifestyle categories.
You’re fluent in CAC, ROAS, LTV, contribution margin, incrementality, and attribution models—and you can translate data into clear strategic recommendations.
Deep experience in GA4, Google Ads, Meta, YouTube/CTV platforms, and modern analytics tools.
You’re comfortable leading discussions with executives, collaborating with creative partners, and working closely with product/engineering to improve measurement and site performance.
You can build the strategy, but also jump into the platforms when needed.
You work with urgency, solve problems quickly, and adapt based on time of year, wedding seasonality, and shifting platform trends.
You care about helping people look and feel great on life’s big moments—and you’re excited to grow a brand with premium positioning and word-of-mouth at its core.
You describe yourself as kind, collaborative, and creative.
You know ownership is more than responsibility; it's about taking pride in your work and accountability for any success or failure.
Customer experience is at the heart of everything you do, it inspires and motivates you to hold a high expectation of yourself and your teammates.
You are humble, inclusive, and respectful.

Responsibilities

Lead the planning, execution, and optimization of all paid media channels—including Paid Social, Search, YouTube/CTV, Display/Retargeting, Affiliate, and Paid Partnerships.
Develop growth plans that balance revenue, CAC efficiency, new customer acquisition, and LTV.
Build full-funnel acquisition paths from awareness to conversion; shape how we reach grooms, brides, wedding guests, and adjacent audiences.
Partner with creative, brand, and product/tech teams to define channel-specific creative needs, messaging, and testing frameworks.
Work with finance and lead monthly/quarterly forecasting across spend, ROAS, CAC, AOV, and contribution margin.
Build attribution-informed reporting for channel performance using tools like GA4, Triple Whale, and platform data.
Present insights and recommendations to the executive team.
Drive experimentation across audience segmentation, bidding strategies, landing pages, creative variations, and cross-channel sequencing.
Develop rigorous measurement frameworks, incrementality tests, lift studies, and MMM/MTA analysis where applicable.
Collaborate with the Brand and Creative teams to align channel strategy with campaigns, product launches, wedding seasonality, and merchandising moments.
Partner with Product/Engineering on tracking, conversion rate optimization, and tech stack improvements (server-side tracking, pixel health, feeds, etc.).
Take ownership as a team of one, and leverage agency and channel partners as extensions of the team, making sure that they are invested in the business and have a deep understanding of our goals and how to reach them.
Ensure best-in-class execution across campaigns, budgets, and creative operations.

Benefits

Competitive medical, dental, vision, and disability plans
Option to participate in a 401(k) plan through Betterment
Open paid time off
Paid holidays + annual winter break
Monthly cell phone reimbursement
Monthly wellness stipend
Work from home set up stipend
6 weeks paid parental leave; an additional 6-8 weeks disability leave for eligible birthing parents
One Medical and Wellhub (Gympass) membership
Employee engagement, cultural events, and trainings
Discounts on garment rental and purchases for you, your partner, and friends & family
Annual compensation review process