Director, Performance Marketing (54953)

DIAMOND BASEBALL HOLDINGS LLC•New York, NY

5d•$155,000 - $170,000

About The Position

Diamond Baseball Holdings is seeking an experienced Director, Performance Marketing to lead our paid media strategy and execution across our portfolio of baseball clubs. This role will spearhead our digital advertising efforts, working collaboratively with individual club marketing teams and external digital agencies to optimize media mix, drive ticket sales and fan engagement, while maintaining efficient return on ad spend (ROAS). The Director will serve as the strategic leader for all paid media channels and oversee ad operations in partnership with marketing operations, data engineering, and ticketing teams.

Requirements

Bachelor's degree in Marketing, Business, Analytics, or related field; MBA preferred
7-10+ years of experience in performance marketing, paid media, or digital advertising with proven track record in a senior or director-level role
Deep expertise managing paid campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, programmatic platforms, and emerging channels
Strong analytical background with proficiency in performance tracking tools, attribution modeling, and media mix optimization
Demonstrated success managing significant marketing budgets ($5M+) and delivering measurable ROI improvements
Experience with ad operations, tracking implementation, and marketing technology stack management
Proven ability to manage and optimize agency relationships and third-party vendor partnerships
Strong understanding of conversion rate optimization, A/B testing methodologies, and experimentation frameworks
Excellent communication and presentation skills with ability to translate complex data into actionable business insights
Strategic thinker with hands-on execution capabilities and strong attention to detail

Nice To Haves

Experience in sports, entertainment, live events, or ticketing industries
Familiarity with sports ticketing platforms and understanding of seasonal sales cycles
Knowledge of multi-location or franchise marketing models
Experience with marketing automation platforms and CRM integration
Background in SQL, data visualization tools (Looker, Tableau), or advanced analytics
Understanding of traditional media channels (direct mail, broadcast, out-of-home) and integrated campaign planning

Responsibilities

Develop and execute comprehensive paid media strategies across multiple channels including paid search, paid social, programmatic display, CTV/OTT, and retail media platforms
Lead media planning, budget allocation, and forecasting across all DBH clubs to maximize reach, conversion, and efficiency
Optimize media mix to balance brand awareness and direct response objectives while achieving targeted ROAS and customer acquisition cost (CAC) goals
Drive quarterly and annual planning processes, collaborating with club leadership to align media strategies with business objectives and revenue targets
Monitor and optimize key performance indicators including ROAS, CPA, CPL, CPM, CTR, and conversion rates across all paid channels
Implement data-driven testing frameworks for audience targeting, creative messaging, and channel optimization
Advise on media mix and incrementality analyses to assess campaign effectiveness and inform budget reallocation decisions
Leverage advanced analytics tools (Google Analytics, attribution platforms, etc.) to deliver actionable insights and recommendations to stakeholders
Manage relationships with digital agencies and media vendors, ensuring strategic alignment, performance accountability, and value optimization
Establish clear KPIs, reporting cadences, and communication protocols with external partners
Negotiate favorable terms and identify opportunities to bring high-impact capabilities in-house when appropriate
Oversee agency d operations functions including campaign trafficking, tracking implementation, and quality assurance
Partner closely with marketing operations and data engineering teams to ensure proper attribution, conversion tracking, and data integration across platforms
Maintain marketing technology stack for paid media, championing tools and platforms that drive scale and operational efficiency
Work closely with ticketing teams to align media strategies with sales cycles, inventory availability, and dynamic pricing strategies
Collaborate with club marketing directors to develop localized campaigns that drive attendance while maintaining brand consistency
Partner with creative teams to develop high-performing ad creative and landing page experiences optimized for conversion
Present campaign performance, insights, and strategic recommendations to CMO and executive leadership on a regular cadence