Senior Director, Performance Marketing

Careers at Pressed•Culver City, CA

2d•Onsite

About The Position

Pressed Juicery is growing! Join our purpose-driven community and help us make an impact. About Pressed Juicery Pressed Juicery is a modern wellness brand built on the simple mission to empower your wellness journey. Founded in 2010 by three friends, Pressed Juicery began as a small space with a big idea: nutrition should be delicious and accessible. Since then, we have grown into an omni-channel CPG beverage company with a rapidly expanding footprint. Today, our products are available through thousands of retailers nationwide, alongside our company-owned stores and DTC channel. Across our teams, we operate as one community bringing high-quality, better-for-you products to market at scale. Guided by passion and purpose, we’re building what’s next in wellness. Our Mission Pressed Juicery’s mission is to empower your wellness journey. Our Workplace Culture We embrace diversity, equity, inclusion, and belongingness! We speak up with radically candid communication. We wholeheartedly support personal and professional growth. We believe mistakes can be valuable and lead to continuous improvement. Lastly, we value excellence and strive to achieve greatness in all we do! Our Values Community - as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves. Passion - curious and humble, we inspire people to make healthy choices. Growth - pursuing wellness with intention, we create and embrace good energy. Our Benefits Medical, dental, and vision 401(k) - match up to 4% of compensation Awesome paid time-off and holidays Flexible Spending Account Generous paid parental leave Annual performance and compensation reviews Focus on career-pathing and promotions Professional and leadership development workshops Free Pressed products! About the Role The Senior Director, Performance Marketing is responsible for leading all aspects of paid media, acquisition marketing, and third-party digital partnerships. This role owns the execution and optimization of high-impact paid channels (Google, Meta, Bing, TikTok, etc.) to drive customer acquisition, revenue growth, and efficiency.

Requirements

8+ years of experience in performance marketing, acquisition, or growth roles, ideally within CPG, food & beverage, or retail.
Deep, hands-on expertise in paid search and paid social: advanced mastery of Google Ads (Search, Shopping, YouTube), Meta Ads Manager, and Bing Ads — with a proven ability to drive measurable results.
Track record of owning large-scale budgets and delivering strong ROI through precise targeting, bidding, creative optimization, and cross-channel strategy.
Strong analytical and quantitative skills, with expertise in tools such as Google Analytics, Tableau, Excel, and ad platforms; experience with incrementality testing and advanced attribution required.
Experience managing third-party retail media partnerships and marketplace platforms (e.g., Instacart, Target Roundel, Costco, Amazon, Walmart Connect).
Ability to synthesize data into clear strategies, influence senior stakeholders, and align investments to both near-term revenue and long-term growth goals.
Strong leadership and team-building skills, with the ability to inspire high-performing teams and drive innovation.
Excellent communication and executive presentation skills.
Strong experience managing large budgets, agencies, and cross-functional campaigns that deliver measurable ROI.
Exceptional leadership and collaboration skills; proven ability to motivate teams and influence senior executives.
Passion for wellness, mission-driven brands, and delivering seamless omnichannel experiences.
Must be able to work on site in our Culver City, CA office 3+ days per week.
Must be legally authorized to work in the United States without restriction.

Responsibilities

Serve as the internal expert on Google, Meta, Bing, TikTok, and emerging platforms—owning both strategy and daily budget optimization to maximize efficiency and growth.
Build and execute integrated cross-channel plans that balance CPA, ROAS, LTV, and contribution margin, supporting both e-commerce and retail initiatives.
Manage and optimize media budgets with rigor, ensuring each dollar invested delivers measurable business impact.
Lead strategy and execution for third-party retail media and marketplace platforms (Target Roundel, Costco Media Network, Instacart, DoorDash, Amazon, Walmart Connect, affiliate networks).
Ensure strong partner alignment, co-marketing opportunities, and channel-specific growth plays.
Design and oversee structured experimentation: A/B tests, geo-lift, incrementality, audience segmentation, and creative/bid optimizations.
Build closed-loop measurement frameworks with Data Analyst (Finance) to connect spend, acquisition, LTV, and contribution margin.
Translate insights into actionable recommendations and clear decision frameworks.