Senior Specialist, Performance Marketing

PayPal • San Jose, CA

1d • $98,000 - $140,250 • Hybrid

About The Position

The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities. Job Summary: As a Paid Media Senior Specialist within the PayPal Consumer Marketing organization, you will have a significant impact on PayPal’s ability to share our core mission and value propositions to consumers. Full-funnel marketers work to better understand our customers, identify where PayPal products can help solve their needs, and build marketing campaigns that share this message. Paid Media Senior Specialists come with sharp analytical skills, a passion for working in a highly collaborative and values-driven environment, and a track record of successfully planning, executing and reporting on effective marketing campaigns. Job Description: Essential Responsibilities: Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment Work with creative teams to define roadmaps, review proposals, and ensure seamless execution Activate co-branding campaigns, product launches, and report results to leadership Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation Write experiment briefs, testing plans, and coordinate end-to-end implementation Monitor experiments post-launch, identify insights, and optimize in-flight results Manage budget reporting, including agency costs and incentive payouts, for all campaigns Expected Qualifications: 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience. Additional Responsibilities & Preferred Qualifications: This person will be pivotal in helping build and optimize paid media campaigns across the funnel to achieve growth in both brand and performance objectives. This position requires a dynamic individual, capable of collaborating cross-functionally with analytics, brand, legal, martech, and media agency teams. This role will leverage data-driven insights to drive innovative campaigns for the PayPal business, and our ideal candidate is highly detailed-oriented, organized, and accountable. Additional Responsibilities Effectively strategize, plan, execute, and report on priority US-based campaigns across the paid media marketing funnel Collaborate closely with creative and media agency teams, as well as integrated and product marketing teams to ensure top quality and on-time creative delivery, ensuring creative is optimized for individual media platforms. Drive executional excellence with every campaign, identifying opportunities for improvement to executional process and ways of working to drive efficiency Leverage data-driven approach to analyze and drive campaign optimizations alongside Analytics, Business Intelligence, and Martech teams Partner with privacy, risk, legal, and compliance to source and evaluate external opportunities for enhancing media program Own paid media customer journey through landing page and app store testing to drive higher conversion rates for full funnel campaign efforts. Champion changes to operational efficiencies, identifying cross-functional solutions to streamline media workflows Guide publisher partner relationships with core channels partners on an ongoing basis (i.e. Google, Meta, etc.) Drive media learning agendas at the channel and publisher level through the lens of audience, creative, format, and tactical testing Partner closely with Analytics to continue to build and evolve paid media reporting story Drive connectivity to always-on performance segment squads (acquisition and engagement) to ensure strategies are cohesive and aligned across paid and owned and help drive weekly performance readouts to leadership Stays updated with the latest industry trends and identifies new opportunities to drive optimal campaign performance Partners with Martech, Media Enablement, and Media Ops to drive solutions forward to strengthen paid media measurement and platform signals through business casing for leadership approval

Requirements

• 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience

Nice To Haves

• A minimum of 5+ years of experience in digital marketing, with experience across the funnel
• In-depth knowledge of paid media channels
• Experience with managing and scaling traditional upper funnel paid media programs as well as performance marketing
• Strong analytical and data-driven mindset to draw out actionable insights and make data-backed decisions
• Proven ability to develop and implement effective paid media strategies aligned with core business objectives
• Experience working with an agency team, both media and creative.
• Strong track record of working with external vendors and internal partners, e.g. media and creative agencies.
• 3+ years experience in working cross-functionally with analytics/martech teams
• Comfortable with communicating and pitching growth opportunities to segment and leadership teams
• Excellent verbal, written, presentation, and interpersonal communications skills
• Operate autonomously to deliver results and self-starter who naturally becomes a resourceful addition to the team and who knows when/how to escalate risks or blockers when necessary
• Thrives in a fast-paced environment
• High proficiency in Excel/Google Sheets, PowerPoint, and ad platforms
• Excellence in stakeholder management, and the ability to juggle projects and business priorities across a variety of segments.
• Understanding of the financial services, financial tech, and payments industry / ecosystem a plus
• Naturally curious and dive-head-first learner, able to navigate the discomfort of learning new channels and technologies by relying on frameworks and simplicity
• Strongly resonate and aim to manifest our company-wide leadership principles in all work and interactions: Work Customer Back, Win Together, and Put People First
• Experience constructing and successfully communicating business cases to explain new opportunities to stakeholders

Responsibilities

• Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
• Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
• Activate co-branding campaigns, product launches, and report results to leadership
• Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
• Write experiment briefs, testing plans, and coordinate end-to-end implementation
• Monitor experiments post-launch, identify insights, and optimize in-flight results
• Manage budget reporting, including agency costs and incentive payouts, for all campaigns
• Effectively strategize, plan, execute, and report on priority US-based campaigns across the paid media marketing funnel
• Collaborate closely with creative and media agency teams, as well as integrated and product marketing teams to ensure top quality and on-time creative delivery, ensuring creative is optimized for individual media platforms.
• Drive executional excellence with every campaign, identifying opportunities for improvement to executional process and ways of working to drive efficiency
• Leverage data-driven approach to analyze and drive campaign optimizations alongside Analytics, Business Intelligence, and Martech teams
• Partner with privacy, risk, legal, and compliance to source and evaluate external opportunities for enhancing media program
• Own paid media customer journey through landing page and app store testing to drive higher conversion rates for full funnel campaign efforts.
• Champion changes to operational efficiencies, identifying cross-functional solutions to streamline media workflows
• Guide publisher partner relationships with core channels partners on an ongoing basis (i.e. Google, Meta, etc.)
• Drive media learning agendas at the channel and publisher level through the lens of audience, creative, format, and tactical testing
• Partner closely with Analytics to continue to build and evolve paid media reporting story
• Drive connectivity to always-on performance segment squads (acquisition and engagement) to ensure strategies are cohesive and aligned across paid and owned and help drive weekly performance readouts to leadership
• Stays updated with the latest industry trends and identifies new opportunities to drive optimal campaign performance
• Partners with Martech, Media Enablement, and Media Ops to drive solutions forward to strengthen paid media measurement and platform signals through business casing for leadership approval

Benefits

• This role is also eligible for a range of benefits which may include, medical, dental, vision, life and disability insurance, parental and family leave, 401(k) savings plan, paid time off, and other benefits.
• We have great benefits including a flexible work environment, employee shares options, health and life insurance and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees