Director of Performance Creative

Everyday Dose Inc.

2d • $180,000 - $200,000 • Onsite

About The Position

This role focuses on leading the team responsible for creating video advertisements for paid social media. The primary goal is to drive growth by improving the performance of these video ads, which are measured against metrics like hook rate and CPA. The position requires a strategic thinker who can translate performance data into creative concepts, manage a creative pipeline, and optimize testing systems to identify what works and why. The role also involves directing creator and UGC output, setting visual and tonal guidelines, and collaborating across various company departments including Product, Retail, CX, and Growth.

Requirements

• 8+ years in performance creative and/or direct-response marketing with ownership of paid video.
• Proven experience leading a team producing video ads at volume, either in-house or at a performance creative shop.
• Experience marketing physical products direct to consumer.
• DTC or CPG background; supplements, wellness, beauty, or fitness is a strong plus.
• Fluent in performance metrics such as hook rate, thumbstop, hold, CVR, CPA, blended CAC, LTV.
• Strong instincts for female-focused wellness brands and understanding of the midlife female consumer.
• Ability to articulate creative rationale and performance impact.
• Daily use of AI tooling for ideation, iteration, and QA.

Nice To Haves

• Experience scaling a nine-figure DTC brand.
• Experience building and mentoring a creative team while managing up to executives.
• Direct-response or VSL background.
• Relocation to Austin or already being in Austin.
• Experience with ingestible or supplement brands.
• Experience with subscription replenishment models.

Responsibilities

• Build and run the creative engine, including hiring and leading a team of creative strategists and performance editors.
• Set concept volume, testing cadence, and creative standards.
• Own the pipeline from insight to iteration, ensuring throughput and positive impact on blended CAC.
• Translate performance data and customer research into creative frameworks (angles, hooks, formats, segmented lanes).
• Own the creative testing system, focusing on structured hypotheses, clean reads, and learning loops.
• Partner with growth on measurement and the data team on performance analysis.
• Direct creator and UGC output, including writing briefs, setting formats, and ensuring content is built to perform.
• Own content acquisition strategy end-to-end.
• Set visual and tonal guardrails for creative content, ensuring it aligns with brand identity and converts effectively.
• Direct creative across the full customer journey, including subscription retention.
• Collaborate with Product on launches and positioning, Retail on adaptation, CX on customer insights, and Growth on budget allocation.

Benefits

• Health, vision, and dental coverage (75% premium coverage for those working 32+ hours/week).
• 401(k) match (80% match up to 5% of salary, eligible from fourth month).
• $500 monthly credit for wellness services through JOON.
• Backup childcare access through Helpr.
• Generous time off.
• Free product.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed