Director of Partnerships and Affiliate Marketing

Westgate ResortsOcoee, FL
Onsite

About The Position

Westgate Resorts is the largest privately held timeshare company globally, with over 60 resorts in key destinations. Recognized by U.S. News & World Report as a Best Company to Work For, Westgate is dedicated to fostering a supportive workplace for its 9,000 Team Members. Since 1982, the company has provided memorable vacations through exceptional service and innovation, recently expanding its footprint with VI Resorts by Westgate to include the Pacific Northwest, Hawaii, Canada, and Mexico. The Director of Partnerships & Affiliate Marketing will lead and execute Westgate’s affiliate and partner marketing strategy to generate qualified vacation ownership leads, increase resort tour bookings, and drive incremental revenue. This role involves building, managing, and optimizing a portfolio of affiliate partners and third-party marketing relationships, overseeing affiliate marketing, and collaborating with the Digital Marketing team to ensure all partnerships align with Westgate’s brand, values, and business goals.

Requirements

  • Bachelor’s degree in Business, Marketing, Hospitality Management, or a related field or equivalent relevant work experience.
  • 10+ years of progressive leadership experience in affiliate marketing, digital partnerships, or business development within the hospitality, timeshare, or travel industry.
  • Proven success in building and managing affiliate programs with measurable revenue and lead generation impact.
  • Experience in contract negotiations, partnership management, and affiliate operations.
  • Demonstrated experience leading a team and working cross-functionally in a fast-paced environment.
  • Strong knowledge of affiliate marketing platforms, networks, and digital marketing best practices.
  • Exceptional relationship management, negotiation, and communication skills.
  • Analytical and data-driven mindset with experience in ROI analysis and affiliate performance optimization.
  • Results-oriented with a focus on delivering qualified leads and revenue growth.
  • Strong leadership, mentoring, and team development capabilities.
  • Ability to manage multiple projects, partnerships, and priorities simultaneously.
  • High level of integrity, professionalism, and attention to compliance standards.
  • Proficiency in Microsoft Office Suite.

Nice To Haves

  • Master’s degree in Business Administration (MBA) preferred.
  • Experience working in or supporting Timeshare Sales & Marketing and Call Center operations highly preferred.
  • Experience with affiliate management systems, CRM platforms and analytics tools preferred.

Responsibilities

  • Develop and lead the marketing partnerships that will produce leads that will result in vacation package bookings.
  • Manage day-to-day program operations, including partner onboarding, performance management, compliance monitoring, and contract negotiations.
  • Establish commission structures, incentive programs, and partnership terms to drive partner engagement and vacation package sales.
  • Collaborate cross-functionally with Sales, Digital Marketing, Brand & Creative, Legal, Finance, and Operations teams to ensure partnership strategies support organizational goals.
  • Analyze performance data and KPIs to optimize campaign results, improve lead quality, and maximize return on investment.
  • Develop marketing campaigns, promotional offers, and co-branded initiatives with partners.
  • Stay current on marketing trends, technologies, competitive landscape, and compliance regulations.

Benefits

  • Comprehensive Health Benefits – Medical, Dental, and Vision Coverage
  • Paid Time Off – Vacation, Sick, and Personal Time to Recharge
  • Paid Holidays
  • 401(k) with Generous Company Match to Support Your Future
  • Daily Pay – Access Your Earnings When You Need Them
  • Family-Focused Benefits – Pregnancy, Parental Leave, and Adoption Assistance
  • Wellness Programs to Support Your Well-Being
  • Flexible Spending Accounts (FSA)
  • Tuition Assistance to Help You Grow Your Career
  • Military Leave
  • Employee Assistance Program (EAP) – Support When You Need It Most
  • Life, Disability, Accident, Critical Illness, and Hospital Insurance
  • Pet Insurance for Your Furry Family Members
  • Loyalty Program – Exclusive Discounts on Hotels, Cruises, Resorts, Restaurants, Entertainment, and More
  • Low-Cost Gym Membership
  • NEW! David A. Siegel Legacy Scholarship – Up to $40,000 for Team Members’ Dependents
  • Career Growth and Advancement Opportunities
  • Community Involvement – Give Back and Make an Impact
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