Director of Paid Social

Sociallyin•Atlanta, GA

1d•$80,000 - $95,000•Remote

About The Position

Sociallyin is hiring a Director of Paid Social to own and grow their paid media department. This is a senior leadership role for someone ready to build and innovate. The agency has been operating for 15 years, has 50 employees, and is investing in AI's impact on agency work. The paid media department manages over $200K+ in monthly ad spend across 30+ client accounts on platforms like Meta, TikTok, LinkedIn, Google, and YouTube, serving clients from SMB to enterprise. The role requires a leader to manage a team of 5+, elevate performance, establish systems and playbooks, move the department upmarket, and develop future leaders. This is a high-impact position reporting directly to the founders, with full authority over the department's operations and significant influence on the agency's direction.

Requirements

7+ years of paid social experience
At least 2-3 years of experience in an agency setting
Direct team leadership experience, including managing and developing people
Deep expertise on Meta, TikTok, LinkedIn, Google, YouTube, and X platforms
Strategic thinking beyond platform optimization, understanding client business goals and funnel dynamics
A proven track record of building systems, playbooks, training programs, hiring frameworks, or reporting structures
Strong client communication skills, capable of engaging with VPs of Marketing or CMOs
Genuine curiosity about AI and its application in the field, with a willingness to experiment with new tools
An operator's instinct, understanding P&L, margin, and department profitability

Responsibilities

Team leadership and development: Managing a team of 5+ paid media specialists, coaching them, growing their skills, and fostering a positive work culture.
Department performance: Owning results across all paid media clients, defining performance standards, and driving continuous improvement.
Strategy across platforms: Setting strategic direction for paid campaigns on Meta, TikTok, LinkedIn, Google, and YouTube, including budget allocation and testing new approaches.
Client relationships: Serving as the senior paid media expert in strategic client discussions, building trust with marketing leaders, and being a key point of contact for paid media inquiries.
Systems and playbooks: Formalizing existing knowledge into repeatable processes and building an operating system for departmental scalability and quality.
Hiring and growth: Having full authority to hire, restructure, and grow the team as the department scales.
AI and tooling: Identifying AI applications to enhance work, evaluating new tools, and making adoption decisions.
Upmarket expansion: Helping to win and retain larger, more sophisticated paid accounts.
Cross-functional partnership: Collaborating with Account Management, Creative, and Strategy teams to ensure integrated paid media efforts.