Director of Paid Media | Home

Red Ventures • Charlotte, NC

10d

About The Position

This role is not open to visa sponsorship or transfer of visa sponsorship including those on H1-B, F-1, OPT, STEM-OPT, or TN visa, nor is it available to work corp-to-corp. Our RV Home vertical is looking for an analytical, innovative paid media leader to help us scale customer acquisition efforts for a Fortune 50 client in the telecommunications and entertainment industry. This role will oversee Paid Social strategy, execution, and KPI attainment, as well as management and development of a team of analysts. What You’ll Do Own end-to-end paid media strategy, including channel roadmap, testing frameworks, and measurement approach, with a primary focus on paid social and expansion into additional channels where impact is demonstrated. Evaluate tradeoffs across growth, efficiency, and user experience to inform investment decisions and prioritize initiatives with the highest long-term impact. Lead team of analysts responsible for planning, implementation, monitoring, analyzing, and optimizing campaign performance across paid platforms, internal reporting tools, and visualization dashboards. Define success metrics, assess data quality and limitations, and guide stakeholders toward decisions using imperfect or evolving measurement systems. Develop and implement experimentation strategy, including A/B and multivariate testing, to drive incremental improvements across core KPIs. Develop and deliver performance insights and recommendations, acting as a trusted thought partner to senior leaders. Identify opportunities to improve paid media processes and workflows by leveraging automation, AI-driven tools, and advanced analytics to increase efficiency, scalability, and decision quality. Collaborate closely with Product, Engineering, and Creative teams to define requirements, support tracking needs, and enhance paid media landing page and site experiences.

Requirements

• Demonstrated experience (6-10 years) owning paid media strategy and performance for high-volume or complex acquisition programs, with deep experience in Paid Social.
• A proven leader and developer of talent with a track record of driving strong performance and growth through a team.
• Strong analytical and data-driven mindset with a passion for performance marketing and growth economics.
• Advanced excel skills and strong SQL experience, with familiarity in data visualization tools such as Tableau or Looker.
• Experience navigating attribution, incrementality, and measurement bias, and the ability to explain tradeoffs clearly.
• Desire to work hands-on in an entrepreneurial, performance-driven, analytically rigorous environment.

Nice To Haves

• Experience working with external partners, vendors, or client-facing stakeholders is a plus, including the ability to communicate strategy and performance clearly.

Responsibilities

• Own end-to-end paid media strategy, including channel roadmap, testing frameworks, and measurement approach, with a primary focus on paid social and expansion into additional channels where impact is demonstrated.
• Evaluate tradeoffs across growth, efficiency, and user experience to inform investment decisions and prioritize initiatives with the highest long-term impact.
• Lead team of analysts responsible for planning, implementation, monitoring, analyzing, and optimizing campaign performance across paid platforms, internal reporting tools, and visualization dashboards.
• Define success metrics, assess data quality and limitations, and guide stakeholders toward decisions using imperfect or evolving measurement systems.
• Develop and implement experimentation strategy, including A/B and multivariate testing, to drive incremental improvements across core KPIs.
• Develop and deliver performance insights and recommendations, acting as a trusted thought partner to senior leaders.
• Identify opportunities to improve paid media processes and workflows by leveraging automation, AI-driven tools, and advanced analytics to increase efficiency, scalability, and decision quality.
• Collaborate closely with Product, Engineering, and Creative teams to define requirements, support tracking needs, and enhance paid media landing page and site experiences.

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed