Director of Paid Media

Doctronic • Los Angeles, CA

1d

About The Position

Doctronic is building the most advanced AI-powered healthcare platform in the world. We give people instant, trustworthy, always-on access to medical guidance — combining a cutting-edge AI doctor with 24/7 real-world telehealth. With millions of users and growing demand, we're scaling our paid media engine fast.

We’re looking for a hands-on Marketing Director of Paid Media to own and scale our performance marketing portfolio across: SEM (Google, Bing) Paid Social (Meta, TikTok, Reddit, YouTube) Programmatic Display (PulsePoint, Taboola, StackAdapt, etc.) Connected TV (CTV)

This role can be a high-touch in-house lead or a specialist agency/contractor who behaves like an internal team member, owning outcomes and integrating tightly with creative, analytics, and product teams. You’ll drive paid media strategy, execution, measurement, and optimization across full-funnel campaigns, with CAC, CTR, and CPA as your north stars.

Requirements

• Have 5–10+ years in performance marketing, either in-house or via a high-touch agency
• Have run $500K+/mo in ad spend with measurable ROI outcomes
• Can operate across platforms with minimal hand-holding — but are collaborative and strategic
• Think in terms of creative testing , message-market fit , and full-funnel architecture
• Are fluent in Google Ads, Meta Ads, TikTok Ads, and DV360-style DSPs
• Use tools like Looker Studio, Triple Whale, GA4, Motion, or Northbeam to uncover insights
• Thrive in test-and-learn environments, managing both efficiency and scale

Responsibilities

• Search (SEM) Build, scale, and optimize Google Ads + Bing campaigns across branded, non-brand, local, and long-tail keywords
• Own account structure, RSA optimization, match type strategy, Quality Score improvements
• Leverage keyword research, negative keyword mining, and competitive tracking
• Paid Social Run full-funnel campaigns across Meta, TikTok, Reddit, YouTube
• Partner with creative lead for motion/static testing, hooks, UGC integration
• Launch and iterate paid social experiments 2–4x/month with clear KPIs
• Programmatic & CTV Launch and manage campaigns via PulsePoint, StackAdapt, Taboola, MNTN, or similar
• Set up retargeting and mid-funnel display journeys
• Track view-through attribution and optimize cross-channel lift
• Analytics & Optimization Own CAC, CPA, CTR, ROAS across all platforms
• Define testing roadmap, weekly reporting cadence, and creative feedback loops
• Build and interpret Looker Studio dashboards, attribution models, and platform data

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed