Director, Paid Media

NBCUniversal•Miami, FL

1d•Hybrid

About The Position

The Director of Paid Media will lead audience acquisition and paid amplification for Telemundo. The Director of Paid Media will manage our media agency relationship (Spark/Publicis), own audience definition & sizing for targeting and drive audience acquisition for both: premiere day and sustained viewership afterwards. The role balances big-picture strategy (audience growth, cross-platform reach, measurement) with day-to-day campaign requirements.

Requirements

8–12+ years in paid media at a national or large-network level (agency-side or in-house), with demonstrated leadership managing large agencies.
Deep experience planning and buying across CTV, programmatic, social, search, local and linear channels.
Proven experience working with U.S. Hispanic audiences.
Excellent storyteller for senior management presentations and sharp stakeholder management, comfortable presenting to C-suite and negotiating agency contracts.
Bilingual fluency (Spanish/English) strongly preferred.
Strong background in audience definition, segmentation and sizing using first- and third-party data and activation tools (CDPs, onboarders, etc.)
Experience with measurement and attribution frameworks (i.e VideoAmp).
Budget ownership of large media buys (i.e, World Cup budget).
Willing and able to work 4 days a week in person in the Telemundo Center and 1 day (Fridays) remotely from home.

Nice To Haves

Strategic thinker with hands-on execution orientation.
Data-driven decision maker with strong analytical skills.
Exceptional communication, presentation, and negotiation skills.
Strong leadership, mentoring and coaching, and cross-functional collaboration.

Responsibilities

Agency leadership
Serve as primary client lead for Spark/Publicis, which includes but is not limited to setting strategy, negotiating SOWs, owning QBRs, KPIs, agency staffing, and performance reviews.
Ensure agency delivers innovative media plans, efficient buys, strong creative/media integration, and transparent reporting.
Audience strategy, definition & sizing
Work closely with the research and Insights department to understand latest audience segmentation and translates segmentation to an actionable addressable targeting strategy
Define, segment, and size addressable audiences specifically for US Hispanic viewers, including multicultural and bilingual behavior cohorts.
Partner with NBCU Data & Technology in exploring data sources and securing cross-brand approvals for campaign implementation
Campaign planning & execution
Own paid media strategy for premiere days and sustained post-launch amplification across media.
Pilot new formats (interactive CTV, shoppable ads, music/Karaoke-style activations for events like the World Cup).
Performance & measurement
Sets and stewards Annual Learning Agenda with agency, identifying key opportunities for testing and holding stakeholders accountable for execution and outcomes
Translate outcomes into actionable optimizations and report to senior leadership (Head of Marketing).
Shares out campaign performance and broader multi-campaign learnings with the marketing team for transparency and a perspective on new creative approaches
Cross-functional collaboration
Partner with Marketing, Creative and Social on messaging approach for each campaign to ensure the right storytelling is used to the right audience
Partners with Procurement & Legal on SOWs, NBCU Research on broader measurement contracts and the Marketing Council on JBP contracts.
Budget
Own paid media budget allocation and pacing across Entertainment, News & Sports, working closely with Business Operations to ensure accuracy; ensure optimal mix and cost-efficiency across channels.
Stewards Symphony Investment Fund and JBP actuals/forecasts with Marketing Council
Team leadership
Mentor and develop direct reports; foster a high-performing, collaborative culture.