Director, Paid Media
About The Position
Looking for a Director, Paid Media (3-5 years of total experience) to support and manage Morgan Stanley's global media efforts. The Media Strategy team sits within Marketing Distribution, a core function of Morgan Stanley Firmwide Marketing. The Paid Media Director will support Morgan Stanley's campaign initiatives throughout strategy, planning and execution phases, working with internal stakeholders and external media agency resources to develop cross-channel plans that meet and deliver upon campaign objectives. This individual should have hands-on experience with detailed tactical media plan development, the ability to liaise with media publishers to develop strategic partnerships for the brand and strong project management skills to support the documentation, trafficking and activation of media. The ideal candidate will be able to understand how advertising and media efforts will ladder up to broader Morgan Stanley Marketing and business objectives, and orchestrate the tactics associated with achieving that vision while maximizing our advertising's efficiency and demonstrating the value provided by media to the firm. The Paid Media Director is responsible for supporting Morgan Stanley's Firmwide and line of Business media campaigns, from briefing through media plan development and execution.
Requirements
- 3-5 years of relevant experience; media agency or client-side financial services experience strongly preferred
- Experience with managing agency teams in media and creative execution
- Understanding of digital/performance media channels
- Strong project management skills and high attention to detail/organization
- Strong analytical background; ability to digest data and provide actionable recommendations to drive performance
- Excellent oral and written communication/interpersonal skills; ability to explain complex issues and programs to audiences with very limited media background
- Collaborative team player
Responsibilities
- Contributing to the development of robust, integrated media strategies that drive positive brand perception and connect back to business growth, leveraging insights about our audience, competitive intel, consumption trends and more to develop a comprehensive strategic approach
- Working with Media Team leadership and business partners to translate business objectives into tangible media KPIs and helping to develop tactical media plans and audience targeting recommendations that span a range of media channels and platforms to accomplish those objectives
- Ability to manage external media agency team for all day-to-day tasks to support Morgan Stanley campaigns; to partner and develop strong relationships with our agency partners, but hold them accountable for the development and delivery of high-quality media plans
- Clear and direct communication skills to build partnerships with teams and disciplines across Marketing and the Firm to ensure Firmwide media aligns with business and brand priorities
- Understanding of paid media channels and how to craft integrated media mix recommendations based on objective and target audience; ability to leverage data and analytics insights as a key driver of ongoing media strategy
- High organization and attention to detail to ensure documentation of all media is accurate, proper specs are tracked for specific partnerships and placements, pressing media deadlines are met for all initiatives
- Experience populating trafficking workbooks and managing high volume of creative assets that need to be activated with accuracy within paid media placements, with responsibility for thorough QA to ensure accuracy in preview and live environments
- Assist with media finances and billing documentation, including approving and reconciling invoice amounts within billing system, and oversee pacing of media spend against approved budgets to ensure delivery of media impressions/dollars to budget goals
- Liaise with internal Analytics team to ensure proper measurement infrastructure has been set in place for all campaign needs as a prerequisite to launch and implementation of ongoing optimization strategies to drive performance
- Create actionable project timelines for all media plan components or campaigns and partner with internal and external (media agency) teams to ensure alignment on all deadlines and deliverables
- Track project progress to make sure all stakeholders (internal and external agency teams) are delivering on time and with appropriate quality of work that meets project expectations; be proactive in managing all details throughout the project to ensure that all action items are accomplished on a timely and accurate basis
- Ability to analyze raw data as well as go deeper into agency-provided reporting to ensure campaigns are tracking to goals, give optimization approvals or recommendations, and gather insights/learnings for internal stakeholders
- Manage Quarterly Competitive presentation and insights for senior leadership
- Knowledge of industry trends in the media space (such as audience targeting shifts, data privacy regulation, new media publishers, use of AI etc.)
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
