Director, Paid Media

NBCUniversal•Miami, FL

1d•Hybrid

About The Position

The Director of Paid Media will lead audience acquisition and paid amplification for Telemundo. The Director of Paid Media will manage our media agency relationship (Spark/Publicis), own audience definition & sizing for targeting and drive audience acquisition for both: premiere day and sustained viewership afterwards. The role balances big-picture strategy (audience growth, cross-platform reach, measurement) with day-to-day campaign requirements.

Requirements

8–12+ years in paid media at a national or large-network level (agency-side or in-house), with demonstrated leadership managing large agencies.
Deep experience planning and buying across CTV, programmatic, social, search, local and linear channels.
Proven experience working with U.S. Hispanic audiences.
Excellent storyteller for senior management presentations and sharp stakeholder management, comfortable presenting to C-suite and negotiating agency contracts.
Bilingual fluency (Spanish/English) strongly preferred.
Strong background in audience definition, segmentation and sizing using first- and third-party data and activation tools (CDPs, onboarders, etc.)
Experience with measurement and attribution frameworks (i.e VideoAmp).
Budget ownership of large media buys (i.e, World Cup budget).
Willing and able to work 4 days a week in person in the Telemundo Center and 1 day (Fridays) remotely from home.